I decided recently to update and consolidate my original three-part series of blog posts on producing B2B customer case studies – basically compiling them into a single paper that iBeam site visitors could easily download as a PDF.
I just finished and posted it earlier this week; it looks like this.
As I read through it again, I was happy to see that the tips and insights provided here are still very relevant to the exercise of creating B2B customer case studies. I did tweak a few things here and there, and I added another tip in order to bring the total to 20 (which seemed better than stopping at 19!)
This was also a good marketing exercise in repurposing and refreshing older (but still useful) ideas and content. I strongly believe it’s one of the good ‘tricks of the trade’ when it comes to cost-effective content marketing.
So, let me know what you think of this new all-in-one paper. You can go here to download it.
And if you want to add blog comments to the individual posts, you can still do that via these links to the original three-part series.