Sample B2B Marketing Projects
The projects summarized below highlight just some of our professional marketing consulting capabilities, especially those with a more visual deliverable to discuss.
Feel free to contact us to discuss any of these projects in greater detail, or add your comments at the bottom of the page.
Project: Online Demand Generation
Scope: To develop and implement inbound marketing programs for driving website traffic to targeted web content. Included email and social media marketing, search engine marketing, new marketing content development, contact database management, lead scoring and qualification, and hand-offs to field sales.
Results: Increased web traffic; new ‘marketing qualified leads’ for field sales engagement; significant growth of in-house email list for lead nurturing programs.
Project: B2B Technology Customer Case Studies
Industry: Healthcare Info. Technology
Scope: To develop multiple real-world customer case studies for I/T security solutions in hospital and medical clinic environments. Included project management, phone interviews with surgeons (end-users) and technology solution partners, writing, editing, and proofing, technical graphic elements, and coordination with client and their graphic designer.
Results: Pieces are currently in use as a core part of client’s sales kit and content marketing efforts, including email and web-based promotion.
Project: Direct Mail & Teleprospecting Campaign
Industry: Insurance Software (SaaS)
Scope: To conceptualize and develop a new campaign and messaging theme for direct marketing and sales prospecting to insurance company executives. Included project management, campaign process mapping, theme/message brainstorming and development, dimensional direct mail deliverables, web microsite content, sales slide deck and webcast deliverables, and sales team training for implementation.
Results: Campaign drove new appointments for client’s outside sales team, and helped close an awareness gap at the C-level of some target organizations.
Project: Website Content Overhauls
Scope: To assist clients with website upgrades. Included assistance with new site structure, development of key messages and taglines, content creation and management (including CMS administration), and on-page SEO elements.
Results: New websites gave clients a fresh look, with relevant, focused content for target audiences.
Project: Financial Business Case / ROI Model
Industry: Telecommunications Equipment
Scope: To develop a detailed financial business case for use with equipment vendor’s telecommunications carrier prospects. Included all relevant input analysis, revenue and expense modeling, spreadsheet development, and output results and graphics.
Results: Spreadsheet model was used in sales situations to highlight the opportunity for revenue enhancement and cost savings associated with using a new category of integrated data+voice telecom equipment.
Project: Solution Collateral Development
Industry: PC Workstation Security
Scope: To produce new solution collateral for a provider of innovative information security products. Included project management and resource coordination, new and existing content development and updates, writing, editing, and proofing, technical graphics, and coordination with graphic design.
Results: A 4-page solution overview brochure and partner solution series with latest solution benefits, application scenarios, and refreshed branding.
Project: Marketing Planning & Training
Scope: To review current and prospective marketing tactics in the context of their reputation and demand generation components.
Results: A better understanding of budget allocation, rationale, and target metrics for key marketing tactics.
Project: Contributed Article & Whitepaper
Industry: Telecommunications / Power Utilities
Scope: To develop a technical article for trade journal publication, and then adapt that work into a whitepaper for awareness, reputation enhancement, and demand generation purposes. Involved working closely with vendor product management to refine, augment, and polish the original concept into cohesive content deliverables.
Results: Successful article placement in the premier trade journal for this industry segment, plus ongoing use of the whitepaper, which is still in use several years after initial launch.
Project: B2B Content Marketing
Industry: Marketing Consulting / Services
Scope: To take an existing series of related blog posts and repackage them into a single marketing whitepaper. (Also see related blog post.)
Results: This ‘client’ (iBeam… that’s us!) uses this piece as a website offer and a traffic driver based on social media outreach. It is freely distributed — no registration required — in order to maximize exposure and sharing potential. It’s also posted for PDF download on Slideshare.net.