Highlights from Our 2017 Google Analytics User Survey We launched a 2017 Google Analytics User Survey back in early February and have received many interesting responses to date from GA users around the world. We are leaving the survey open and encourage all Google Analytics users to take it. View the full summary results to date here … Read more
How To Conduct a Google Analytics Audit — The Basics For many Google Analytics (GA) users, the time comes when you need to perform what’s often referred to as a Google Analytics audit. For example, you may need to go into a GA account that is new to you and start poking around to see … Read more
A Brief Survey for Google Analytics Users I developed the survey below as a way to better understand how people use Google Analytics today and to share the results summary back with the digital marketing/analytics community. The survey itself isn’t very long but should be interesting for GA users to take and also to watch … Read more
Google Analytics Certification Exam — A Few Tips for Passing the GAIQ I recently renewed my Google Analytics certification by taking the Google Analytics Individual Qualification (GAIQ) exam via Google Partners. I certified back in the spring of 2014 and it was time to go at it again since the certification requires renewal every 18 months. … Read more
So just how popular is this thing called “marketing automation”, anyway? If you’re watching the world of B2B marketing these days, you would probably say it’s pretty hot… right up there with content marketing and inbound marketing.
To take a quick closer look, I picked up where I left off with my last post and used Google Trends to test the search term “marketing automation” against “CRM software” and the ever popular “email marketing”. The results show that marketing automation is on the rise but has a ways to go to overcome CRM software in terms of relative search popularity.