So just how popular is this thing called "marketing automation", anyway? If you're watching the world of B2B marketing these days, you would probably say it's pretty hot... right up there with content marketing and inbound marketing.
To take a quick closer look, I picked up where I left off with my last post and used Google Trends to test the search term "marketing automation" against "CRM software" and the ever popular "email marketing". The results show that marketing automation is on the rise but has a ways to go to overcome CRM software in terms of relative search popularity.Read more [...]
B2B customer testimonials and B2B case studies — What's the difference? In the world of B2B content marketing, real-world customer testimonials and case studies continue to stand out as preferred sales support tools for convincing new prospects that your solution truly does deliver tangible value. There's a spectrum of possibilities here that differ in terms of complexity, customer commitment/involvement, and long-term value for the solution vendor. So what's the difference between a customer testimonial and a case study? Here's a breakdown that may be helpful:Read more [...]