Google Analytics User Survey — Initial Results

Highlights from Our 2017 Google Analytics User Survey We launched a 2017 Google Analytics User Survey back in early February and have received many interesting responses to date from GA users around the world. We are leaving the survey open and encourage all Google Analytics users to take it. View the full summary results to date here … Read more

Google Analytics Certification Exam (GAIQ) — How to Pass It

David Kamm Google Analytics Certification (GAIQ)

Google Analytics Certification Exam — A Few Tips for Passing the GAIQ I recently renewed my Google Analytics certification by taking the Google Analytics Individual Qualification (GAIQ) exam via Google Partners. I certified back in the spring of 2014 and it was time to go at it again since the certification requires renewal every 18 months. … Read more

Marketing Automation — Google Search Trends

Marketing Automation - Google Trends

So just how popular is this thing called “marketing automation”, anyway?  If you’re watching the world of B2B marketing these days, you would probably say it’s pretty hot… right up there with content marketing and inbound marketing.

To take a quick closer look, I picked up where I left off with my last post and used Google Trends to test the search term “marketing automation” against “CRM software” and the ever popular “email marketing”.  The results show that marketing automation is on the rise but has a ways to go to overcome CRM software in terms of relative search popularity.