So just how popular is this thing called "marketing automation", anyway?  If you're watching the world of B2B marketing these days, you would probably say it's pretty hot... right up there with content marketing and inbound marketing.

To take a quick closer look, I picked up where I left off with my last post and used Google Trends to test the search term "marketing automation" against "CRM software" and the ever popular "email marketing".  The results show that marketing automation is on the rise but has a ways to go to overcome CRM software in terms of relative search popularity.

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After my last post about the 'newness' of B2B content marketing, I thought it would also be interesting to compare when various digital marketing terms started to gain (or lose) popularity.  Google Trends came to the rescue, allowing me to graph search volumes over time for up to five terms concurrently.
The first chart below shows a relative comparison of worldwide search volumes for five commonly used marketing terms today:
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5.34 million and 2.75 million.  
Those are the numbers of Google search results I just got via searches on "content marketing" and "b2b content marketing", respectively (the searches included the double quotation marks).
Clearly, content marketing in all of its forms is a super hot topic these days.  But is it really new as a marketing tool or concept?  Definitely not, at least not in the context of business-to-business (B2B) technology marketing and sales.
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