Consulting Focus

The primary focus at iBeam Marketing Consulting Services is business-to-business (B2B) marketing, especially for technology-centric product companies. This emphasis allows us to leverage our deep knowledge in B2B/tech marketing, while applying our skills across industries and product categories that generally experience similar marketing and sales challenges.

Common B2B / Technology Segment Characteristics

Many B2B / technology product segments share common characteristics, including:

  • 'Big Ticket' Products and Services — where purchase commitments can scale to tens of thousands of dollars, and often much higher 
  • Relatively Long Sales Cycles — measured in months, quarters, and sometimes even years
  • Higher Perceived Risk — high cost of making a 'wrong' purchase decision; often expensive and time consuming for the end user to change course and pursue a Plan B alternative
  • Relatively Complex Buying Process — many players and roles involved within the buying organization
  • 'High Touch' Sales Model — usually via direct sales teams; may also involve channel partners, systems integrators, other vendors, etc.

If any or all of the above characteristics apply to your company, then iBeam is likely to be a good fit for you as a marketing resource and consulting partner. We speak your language.

B2C or Non-Tech Companies

We will also work with companies that aren't strictly B2B and/or technology-centric, as long as the value we can deliver fits the client's needs. Typical projects in this category might include:
  • Developing a marketing communications plan for a new web-based product or service that directly targets consumers
  • Planning and implementing email marketing, Google AdWords, and other tactical marketing components for a non-tech based business
  • Helping a traditionally B2C-focused company enter a new segment that has more typical B2B market characteristics and challenges



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