iBeam Marketing Consulting Services

Marketing Consulting Services

Marketing Services for B2B, B2C, and Non-Profit Firms

iBeam marketing consultants bring a blend of analytical and creative skills to bear on a range of business marketing issues facing companies today. We deliver marketing consulting services that are well-suited to many small and mid-sized organizations in need of professional-grade marketing support.

Much of our client work today includes a significant ongoing digital analytics component to enable marketing measurement as well as content and campaign performance improvements. We also offer customized Google Analytics consulting and training for any of our clients who want extra help here.

Explore below to learn more.

Marketing Strategy and Tactics

  • Overall marketing plan development and refinement
  • Budget analysis and allocation assessment
  • Internal and external marketing resource planning
  • Alignment with field sales, channels, and overall corporate objectives

Target Market Analysis

  • Analysis of target market characteristics, market sizing, etc.
  • Profiling your ideal target customer(s)
  • Identification and analysis of competitors and potential partners
  • Independent review of existing market assumptions and analyses

Marketing Performance and ROI Measurement

  • Identifying, implementing, and tracking core marketing performance metrics
  • Website and mobile app performance analysis via Google Analytics and other tools
  • E-commerce performance analysis and tracking
  • Customized performance dashboards and reports

Marketing Communications

  • Development of core marketing messages and communications elements
  • Collateral strategy and implementation support
  • Website strategy and implementation support
  • Email marketing
  • WordPress website development and support
  • Marketing content writing and editing
  • Customer case studies and success stories
  • Media and analyst relations
  • Social media planning and support
  • Press release writing, editing, and distribution
  • Bylined / contributed articles for trade media placement
  • Repurposing existing content for new target applications or industry verticals
  • Benchmarking competitive marcomm efforts

Marketing Promotion and Demand Generation

Financial Marketing

  • Analysis of your solution's financial benefits: ROI, NPV, IRR, payback timing, etc.
  • Custom Excel spreadsheet models
  • Financial justification case studies
  • Other financial marketing and sales collateral

Website Development and Support

(Also see Website Development for more details.)

  • WordPress CMS installation and setup
  • Website theme options and selection
  • Site mapping / structure
  • Content development and updates
  • Image options and selection
  • Custom photography and photo editing
  • Website content SEO
  • Social media integration
  • Website performance and usability testing
  • Google Analytics integration and testing
  • Ongoing site maintenance
  • Ongoing content updates / refreshes

Photography Services

  • Custom photo shoots
  • Photo editing, sizing, and optimization
  • Stock image research and selection

Marketing Agency Support

  • Liaison and coordination with outside marketing agencies
    • Graphic designers
    • Website designers
    • Public relations firms
    • PPC and SEO firms
    • Other marketing/consulting resources
  • Marketing project management support
  • Sourcing and qualifying outside marketing firms and skills
  • Assisting agencies with analytics needs

Sales-Specific Support

  • Customized sales collateral
  • Target account analysis
  • Account-based marketing support
  • Marketing support for inside sales initiatives