iBeam Marketing Consulting Services

Services Portfolio

Market Analysis

• Analysis of important target market characteristics, market sizing, etc.
  
• Profiling the ideal target customer(s)
• Identification and profiling of direct competitors, near-competitors, and potential partners
• Independent review of existing market assumptions and analyses

Marketing Strategy Development or Refinement

• Marketing plan development and refinement
• Budget analysis and allocation assessment
• Alignment with field sales, channels, and overall corporate objectives
  
• Internal and external marketing resource planning
• Analysis of marketing automation tools and vendors

Marketing Communications Planning and Implementation

• Message development and formulation of key communications elements
• Collateral strategy and implementation support
  
• Website strategy and implementation support
• Content writing and editing
  
• Media and analyst relations
  
• Social media planning and support
• Press release writing, editing, and distribution
• Bylined / contributed articles
  
• Customer case studies and ROI analysis

Marketing Promotional Planning and Implementation

• Overall demand generation program planning and implementation support
  
• Google AdWords programs
  
• Email marketing
• White paper / content marketing initiatives
  
• Webinar programs
  
• Industry events
• Other advertising (print media, mailers, etc.)
• Telemarketing / Inside Sales

Product Launch Planning and Implementation

• Overall launch strategy
• Communication elements and timing
• Demand generation channels
  
• Resource requirements and allocation
• Implementation support

Sales-Specific Support

• Customer-specific sales presentation support
  
• Target account analysis

And Things Your In-House Marketing Team Rarely Has Enough Time to Do

• Developing and tracking meaningful marketing metrics
• Benchmarking the competitive marcomm landscape
• Estimating competitive marcomm spend
• Repurposing that old white paper for the new target application or industry
  
• Researching new marketing automation tools and technologies
• Moving forward on a project that keeps getting back-burnered 

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iBeam Marketing Consulting Services and iBeam Consulting are service marks of iBeam Marketing Consulting Services, LLC.