About iBeam
Welcome Again to iBeam Marketing Consulting Services
Hey there… my name is David Kamm. I started iBeam over 10 years ago as a solo marketing consultancy, and I still operate it today with a solopreneur intent and mindset. I’m a ‘quality vs. quantity’ guy, so I work with only a handful of clients at a time.
By design, I have a low overhead and work-from-anywhere approach. I fit well with the current ‘remote worker’ trend in this way.
I have a BS in Electrical Engineering and an MBA, both from the University of Michigan in Ann Arbor.
See my LinkedIn profile for more career details.
A Few Questions
Before I dive a bit deeper into the iBeam story, let me ask you a few questions:
- Is the viability and growth of your business dependent on effective marketing?
- Are your current marketing methods ineffective or overly reliant on ‘traditional’ marketing tactics with questionable ROI?
- Does your website work hard enough for you as a true marketing asset?
- Would you prefer to spend more energy on ‘inbound marketing’ vs. paid promotion (advertising, etc.)?
- Do you wish you had better metrics and measurement for your marketing efforts and results?
- Does it seem like your key competitors are way ahead of you in terms of digital marketing?
- Is your current marketing content old, stale, and ineffective at communicating your core messages?
- Do you wish you had more digital marketing skills available on demand?
- Are you wary of hiring new full-time marketing staff and/or taking on a large and ongoing marketing agency expense?
If you honestly answered YES to two or more of the above, then iBeam may be a good fit for you.
Thinking Ahead
Imagine a future (and hopefully a near-future!) where you are meeting your business goals with the help of better, more consistent, and more productive marketing efforts.
- Your pipeline and revenues are growing.
- You are reaching more prospects with solid, differentiated marketing messages.
- Your content is highly credible, building authority and respect within your industry and target audience.
- You have marketing metrics and reporting in place that tie to overall business goals.
- Your in-house marketing team is more productive.
- Your outside sales team actually thinks that marketing is *helping* them.
- You are spending more wisely, focusing on marketing projects that drive real results.
These are the results I always strive to deliver for each iBeam client.
How is iBeam Different?
- I operate iBeam as a small and agile marketing consultancy, vs. a full-blown marketing agency. (For more on this distinction, see this post on finding marketing companies in Michigan, including Michigan-based marketing agencies, firms, marketing associations, and related resources.)
- I do have several skills that overlap with digital marketing agencies, so I can handle many of the typical agency aspects of outsourced digital marketing. iBeam can serve as a ‘marketing micro-agency’ in that sense. And if your situation calls for a larger agency-based approach, I won’t hesitate to recommend that.
- I partner with other consultants, agencies, and freelancers as needed. I’m happy to take a ‘virtual team’ approach with in-house staff and other external marketing resources. I’ve worked with branding, creative, website development, and digital marketing agencies in this way, providing skills such as analytics, campaign measurement, project management, and content development in support of various client projects.
- I have broad industry and functional experience that includes engineering, marketing, sales, business development, corporate finance, and board-level executive decision-making. I can view your business challenges from multiple angles and perspectives, while still being marketing-centric.
Client Testimonials
All iBeam clients get and appreciate my personalized attention. Here are two client testimonials.
Radiology Business Solutions
Industrial Technology Company
The Rest of the Story
So, iBeam is over 10 years old now. Some things have evolved and others have remained largely the same.
My original focus with iBeam was on B2B technology companies, since that’s what my prior corporate marketing experience was all about. Information technology, networking and telecom equipment, software, etc.
But I’ve expanded into many other B2B and B2C industry segments since then.
I was also more generalist in my marketing services approach back in the 2009 – 2015 timeframe.
Now, I’m squarely focused on digital marketing, with primary attention on content marketing and inbound marketing, marketing analytics and campaign metrics, websites, and SEO. I use outbound channels such as email marketing and social media to amplify the content marketing efforts.
When I’m not working on iBeam projects or learning more about digital marketing, you will likely find me immersed in travel photography and digital image-making, becoming a better cook (a ‘wannabe home chef’), spending time with family and friends, or serving on a local non-profit board of directors.
Feel free to get in touch any time. We can always connect below on Twitter and LinkedIn, too.
Thanks for reading and learning more about the iBeam story.
You may also find something interesting and helpful in the iBeam marketing blog. See a few highlights below.
One More Thing...
Let’s stay in touch, even if you don’t need any marketing help right now.
Just click on the iBeam Insiders button below or at the bottom of the page and submit your best email address.
And rest assured: I don’t spam my email subscribers. I respect your time and your email inbox.
(Wouldn’t it be kinda cool if all marketers did that? You can easily unsubscribe at any time, too.)
Looking forward to seeing you on the inside!
Blog Highlights
Google SEO Tools
Google offers a tremendous range of free tools for SEO. This post introduces over a dozen of them, plus extras.
SEO Content Planning
Learn about SEO content planning based on keyword research. This post explains some of the tools and processes.
Google Analytics for B2B
B2B website owners always want to know who is visiting their site. This post explains some of the ways we can learn this.
B2B Website Visitor Tracking
This post introduces ways to leverage B2B websites for discovering sales leads, including software tools that can help.
A Google Analytics Audit
Learn how to do a good basic audit of a Google Analytics setup here. A top-to-bottom review of a live website.
Michigan Marketing Firms
Looking for a Michigan-based marketing partner? This post goes into detail about marketing companies in Michigan.
