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Digital Marketing Articles, Insights, Resources, Tips and Tools

B2B Marketing, SEO, B2B Website Visitor Tracking, Google Analytics, and Related Topics

Website Visitor ID and Tracking — Identifying People vs Companies for B2B

b2b lead generation-ip tracking-website visitor identification

In B2B sales and marketing, understanding who is on your company website, and responding effectively, can make a big difference between revenue growth and stagnation.

Website visitor identification and tracking tools designed for B2B teams are here to help. They have traditionally been used to discover web visitors and sales leads at the company level but in some cases can now do this at an individual level as well.

This post looks at website visitor identification tools and highlights the abilities of some tools to identify visiting companies, actual individuals, or both.

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SEO Improvement Tips — Updating Older Content

seo content updates

One of the realities of website ownership and maintenance is the ongoing need to refresh site content and keep older pages and posts up-to-date.

That’s essential for keeping site visitors happy and informed with the latest essential info.

It’s also a great opportunity to make content improvements that boost your SEO and organic search performance. That’s the main thrust of this post.

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ABM and Outbound Sales — How Do They Fit Together?

abm account based marketing

Account-based marketing may mean different things to different B2B companies and revenue teams.

And that’s OK — ABM isn’t a one-size-fits-all strategy.

How does ABM fit with outbound direct sales, and vice versa? That’s the focus of this post.

Let’s take a closer look at how ABM and outbound sales work together in B2B.

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ABM Concepts — Named Accounts, ICP Fit, and Inbound Website Visitor Traffic

abm target accounts ideal customer profile

In B2B marketing and sales, and especially for ABM, it’s important to understand the connections and overlapping nature of named target accounts, ideal customer profile (ICP), and incoming website visitor traffic.

Let’s use a classic Venn diagram to take a closer look at how B2B sales named accounts, an ABM ICP, and incoming website visitor traffic all overlap and relate to each other.

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