For understanding how Google views your website overall, and ranking performance in particular, there’s nothing better than Google Search Console.

It’s the one free SEO tool you should be using if you care about Google organic search traffic for your website or blog.

In this post, I explore several ways to use Google Search Console for keyword rank tracking, based on actual data from a live website.

SEO practitioners and content writers know that keyword search volume and difficulty metrics are key inputs to finding and developing content that can rank well in organic search.

But how accurate is search volume data, anyway? Can we trust what the SEO tools are predicting?

This post explores the topic of search volume accuracy, highlighting several SEO software vendors who have more to say about it, along with the pros and cons of various methods.

With so many SEO tools available today, which ones offer great site auditing capabilities? How does website auditing fit into the overall bundle of tools in the most popular SEO platforms?

This post introduces several of the best paid SEO tools for conducting comprehensive site audits. The focus below is on website audit functionality, though most of these solutions handle a wide variety of other SEO and SEM needs as well.

Last updated Sep 20, 2021 A Cross-Section of SEO Tools and Price Points The table below captures pricing details for 12+ marketing software vendors who offer SEO tools of various types. Many of these tools are ‘full-suite’ SEO software platforms, while others are focused on specific SEO tasks. Most are cloud-based solutions (SaaS products), while … Read more

Last updated Aug 6, 2021 Improve Your SEO with Better Competitive Research and Insights Understanding your competition in organic search is critical to knowing what it will take to start beating them in SEO, including the question of *if* you can reasonably expect to beat them, based on your relative competitive strengths and weaknesses in … Read more