iBeam Marketing Blog

Digital Marketing Articles, Insights, Resources, Tips and Tools

B2B Marketing, SEO, B2B Website Visitor Tracking, Google Analytics, and Related Topics

SEO in B2B Companies — The Underdog Advantage

b2b business concept

As a smaller B2B company with large established competitors, you know it’s vitally important to identify and leverage every potential business advantage. In B2B digital marketing, this can include better search engine optimization (SEO) for your company website as well.

It may not seem obvious, but there are several important semi-hidden ‘underdog advantages’ that small B2B firms can maximize for better SEO performance and impact.

This post is about how small B2B companies can leverage their underdog advantages to win at SEO.

SEO and B2B Sales — Working Better Together

b2b business concept

In almost all B2B companies large and small, there’s a direct sales team with a very ‘outbound’ mission: to find and close deals, and grow revenue.

And many B2B firms also have a digital marketing team that includes at least some SEO expertise; maybe even dedicated SEO resources.

Ideally, these two teams work well together to maximize the B2B firm’s customer acquisition and revenue growth.

Read on to learn more about B2B SEO and sales teams working better together.

Visual Visitor Review and Alternatives

visual visitor review and alternatives

Visual Visitor is a good option for businesses seeking to identify and track the companies and persons visiting their websites, for the purpose of generating sales leads and other sales intelligence insights from website traffic. 

This post includes vendor intro videos, product highlights and pricing, and several Visual Visitor alternatives for identifying B2B sales leads based on company website visitor traffic.

Let’s take a closer look at the Visual Visitor review and product highlight details inside…

SEO and New Content — Key Tasks After Publishing

seo content updates

Hitting ‘publish’ on a brand new piece of content for your website or blog is always a great feeling. It’s the end of a journey from concept to completion.

But it’s not really the end, is it? It’s an important content milestone, for sure, but it’s actually just the beginning of what comes next. Especially if you want to drive organic search visitor traffic from your online content.

This post provides several tips and tactics about top things to do after publishing new SEO content…

SEO Tools for Small Businesses

seo search engine optimization

For smaller businesses, SEO can play a critical role in driving free website visitor traffic from organic search.

With no per-click ad costs or other incremental paid promotion costs, SEO can drive great marketing ROI for small businesses as it builds organic website traffic over time.

Let’s take a closer look at SEO tools and tactics for small businesses…