iBeam Marketing Blog

Digital Marketing Articles, Insights, Resources, Tips and Tools

B2B Marketing, SEO, B2B Website Visitor Tracking, Google Analytics, and Related Topics

Internal Link Building — Strategies & Tips

website internal linking

Building more and better internal links should be an ongoing activity for a growing website or blog. It’s helpful for site users and also for SEO.

Unfortunately, it’s also one of those website tasks that’s easy to put off, postpone, or ignore until problems arise.

But with a little planning, discipline, and sometimes a few helpful tools, it’s not too hard to get much better at internal linking. Your users and website SEO will both benefit from it.

Learn more about internal link-building, including strategies, tips, and tools to make it easier and more effective.

Top ABM Metrics for Account-Based Marketing

abm account based marketing

Many B2B firms have found great success using account-based marketing (ABM) strategies as drivers of new revenue and business growth.

Along the way, they’ve also discovered that ABM metrics aren’t quite the same as traditional B2B marketing and sales metrics.

This post provides an overview of common ABM metrics that help measure ABM progress and success.

It also compares ABM and traditional B2B marketing metrics and provides several related resources and tools to help with ABM program execution and measurement.

Orphan Pages & SEO — How to Find and Fix Orphan Content Problems

website internal linking

You may not know it yet, but there’s a pretty good chance that some of your important website pages and posts are actually what’s called ‘orphan content’ in the SEO world.

This orphan content, which has no incoming internal links, can result in a number of problems that hurt your website’s organic search visibility and SEO performance.

Fortunately, there are several fairly straightforward ways to find, fix, and prevent orphan content problems.

Let’s take a closer look below at what orphan content is, how it can happen (often very unintentionally), plus how to identify, fix, and prevent it.

SEO Content Decay — How to Find & Fix It

seo software tasks and activities

Dealing with content that is falling in organic search rankings and traffic is common in SEO.

There can be many reasons for such declines, and the goal is usually to find and fix these problems to restore rankings and website traffic.

This post covers what’s known as SEO content decay, including ways to identify, correct, and even prevent these organic search ranking and traffic drops before they happen.

SEO Content Briefs — Insights & Key Elements

frase seo content brief templates

Content briefs, especially for longer web articles, blog posts, and other long-form content, are all the rage these days.

And SEO content briefs are especially important since they are designed intentionally to boost the target content’s visibility in organic search results. Hence the term ‘SEO’ in the name.

This post covers the topic of SEO content briefs and also introduces a few software tools designed to help build them better, faster, and with organic search optimization at the heart of the mission.