Digital Marketing Help | Michigan | Ann Arbor

Website Visitor Tracking

Last Updated: February 2019What is website visitor tracking? Website visitor tracking is the process of 1) identifying anonymous website visitors by performing a ‘reverse IP lookup’ on their IP address and matching this to a company or organization name, and 2) recording and analyzing visitors’ website session activity for sales insights and follow-up. Many sales … Read more

SEO Audit with Google Search Console

google search console performance report

Last Updated: October 2018Are you curious about doing your own website SEO audit but confused about all the tools available? Are you familiar with Google Search Console… the free resource for webmasters, provided by Google? (Formerly known as Google Webmaster Tools) Would you like to learn more about using Google Search Console as a primary … Read more

Google SEO Tools

Last Updated: October 2018 This post highlights a wide range of free Google SEO tools that are readily available to everybody. (I use several of them for my own SEO work and client website SEO consulting projects as well.) These free SEO tools from Google are great for keyword research, rank tracking for your key … Read more

Michigan Marketing Companies, Agencies, and Related Resources

michigan marketing companies agencies post image

Last Updated: January 2019 How to Find Marketing Companies in Michigan Marketing companies in Michigan come in all shapes, sizes, and locations across the Great Lakes state. For businesses and organizations looking for support from marketing firms or agencies in Michigan, this is a great thing. You have many good options to review and choose … Read more

Content Planning with SEO Keyword Research

Last Updated: November 2018 Doing your website content planning with insights gained from keyword research and competitive SEO analysis is a smart move. Here’s how you can tackle the task with help from some useful SEO software tools, including Keywords Everywhere, Ubersuggest, and SEO PowerSuite keyword research and keyword difficulty software. Article Sections – Quick … Read more

Social Media ROI – Article Roundup

Last Updated: July 2018 The Twitter bird wants to know: How do you calculate social media ROI for your business? It’s not always easy to measure the ROI of social media marketing campaigns as a hard and fast number. But with help from the resources I’ve collected below, you’ll be able to set social media … Read more