I’ve been ‘doing SEO’ now for a few years, and wanted to share some of the top things I’ve learned as a hands-on SEO practitioner and digital marketing consultant.

This post contains a number of SEO training tips and insights based on my own learning experience, pointers to related posts that may be helpful, and links to a few tools I’ve used to help with my SEO work and education.

Read on for my top learning points about SEO. Maybe these can help you in your own SEO and content marketing work, too.

An effective SEO strategy involves many aspects that impact our efforts in this particular area of digital marketing.

As it turns out, there is actually a great deal that we can control about SEO, and that’s what this post is about.

Read on to learn more about what we can and can not control about SEO, and how this plays into practical SEO strategy and tactics.

Keyword rank tracking is core to the mission of many SEO tools. It’s the main focus for some vendors, or just one of several related SEO capabilities within a much broader platform.

Read on to learn how modern SEO tools automate and simplify rank tracking duties, providing important actionable insights while saving SEO practitioners countless hours of repetitive labor in the process.