Digital Marketing Help | Michigan | Ann Arbor

Website Visitor Tracking Free Trials

How to manage a successful free trial for website visitor tracking software Last Updated: April 2019Many B2B firms are increasingly interested in turning their company websites into better lead generation machines. Using website visitor tracking software is one way to do this. Fortunately, most vendors in this product category provide a free trial period … Read more

Website Visitor Tracking Software

B2B visitor tracking software architecture diagram

What is website visitor tracking? This is the process of 1) identifying anonymous website visitors by performing a ‘reverse IP lookup’ on their IP address and matching this to a company or organization name, and 2) recording, analyzing, and scoring visitors’ website session activity for sales lead follow-up. Many marketing organizations use B2B website visitor … Read more

SEO Audit with Google Search Console

google search console performance report

Last Updated: October 2018 Are you curious about doing your own website SEO audit but confused about all the tools available? Are you familiar with Google Search Console… the free resource for webmasters, provided by Google? (Formerly known as Google Webmaster Tools) Want to learn more about using Google Search Console as a primary free … Read more

Google SEO Tools

Last Updated: October 2018 This post highlights a wide range of free Google SEO tools that are readily available to everybody. (I use several of them for my own SEO work and client website SEO consulting projects as well.) These free SEO tools from Google are great for keyword research, rank tracking for your key … Read more

Michigan Marketing Companies, Agencies, and Related Resources

michigan marketing companies blog post image - lake michigan and lighthouse

Last Updated: January 2019How to Find Marketing Companies in Michigan Michigan-based marketing companies come in all shapes, sizes, and locations across the Great Lakes state. For businesses and organizations looking for support from marketing firms or agencies in Michigan, this is a great thing. You have many good options to review and choose from. But … Read more

SEO Keyword Software for Content Planning

Last Updated: April 2019 Doing your website content planning with insights gained from SEO keyword software for research and competitive SEO analysis is a smart move. Here’s how you can tackle the task with help from some useful SEO tools, including Keywords Everywhere, Ubersuggest, and SEO PowerSuite’s keyword research and analysis software. Article Sections – … Read more