iBeam Marketing Consulting Services
Last updated Jul 30, 2021 SEO Competitor Analysis – Primary Activities Understanding your competitive environment in SEO is important for a number of reasons, including: Identifying specific industry competitors who may be easier to beat with SEO-targeted content, and which ones may be very tough to dislodge from top positions in Google. Knowing which topics … Read more
Last updated Jul 23, 2021 Understanding the Primary Differences and Feature Overlaps What is Google Search Console? Many webmasters are at least somewhat familiar with Google Search Console, or simply ‘GSC’ for short. It’s the free webmaster tool from Google that helps website owners and managers understand how ‘healthy’ their website is in the eyes … Read more
Last updated Jul 12, 2021 Leverage Your Website Visitor Data One of the easiest, and often overlooked, ways to build more sales pipeline in B2B companies is to simply mine the visitor information that is available from your company’s website analytics data. In many industries, you can identify at least some of the companies that … Read more
Last updated Jun 22, 2021 Losing Key Dimensions in the Google Analytics Network Report In early February of 2020, Google Analytics users everywhere started noticing that the Service Provider and Network Domain dimensions were suddenly showing as (not set). These dimensions were commonly found in the Audience >> Technology >> Network reporting path in GA … Read more
Last updated Jun 15, 2021 How Do Monthly Subscription Costs Compare? All of these tools are web-based (SaaS) and come via subscription pricing. It is common to see significant (~ 20%) discounts for full-year payments. The monthly cost ranges shown below generally reflect the net discounted cost based on full-year payments. Vendor Pricing Comparison Table … Read more
Last updated Jun 8, 2021 Comparing Google Analytics and Website Visitor Tracking Software Users of website analytics tools sometimes wonder about the differences between Google Analytics and 3rd-party visitor tracking tools such as Lead Forensics, Leadfeeder, and others like them. The two tables below captures most of the major differences for sales and marketing teams. … Read more