When people ask about the reliability and accuracy of Google Search Console data, one of the topics that comes up is the potential impact of SEO rank tracking tools on GSC metrics.

Since 3rd-party rank tracking software queries Google and other search engines on a huge range of keywords and keyphrases, does this somehow get reflected in our own Google Search Console data? Can it distort the GSC data we see?

Read this short case study to find out…

Google has used website page speed as a search ranking factor for several years now, and is increasingly focused on user experience metrics related to page speed and visual stability.

Read on to learn more about tools designed to help you understand and improve your website’s user experience and Core Web Vitals metrics.

In SEO work, understanding the SERP – Search Engine Results Pages – is fundamental. This includes manual visual inspection of top search results for a target keyword or keyphrase, as well as more quantitative analyses provided by SERP analysis features found in many leading SEO tools.

This post introduces SERP analysis concepts and some of the top SEO software tools that help us in this area.

When a website goes down for a few hours or a few days, what happens to its Google search visibility and rankings?

Do Google and other search engines actually ‘see’ the website outage and adjust their rankings for the site accordingly?

Here’s an actual short example that sheds some light on the topic and brings us some concrete answers!

For understanding how Google views your website overall, and ranking performance in particular, there’s nothing better than Google Search Console.

It’s the one free SEO tool you should be using if you care about Google organic search traffic for your website or blog.

In this post, I explore several ways to use Google Search Console for keyword rank tracking, based on actual data from a live website.

SEO practitioners and content writers know that keyword search volume and difficulty metrics are key inputs to finding and developing content that can rank well in organic search.

But how accurate is search volume data, anyway? Can we trust what the SEO tools are predicting?

This post explores the topic of search volume accuracy, highlighting several SEO software vendors who have more to say about it, along with the pros and cons of various methods.