Affordable SEO Software Tools

Great Options for Budget-Friendly SEO Apps   

For most business website owners, good SEO is an essential part of driving traffic to the site. But, as we know, results from SEO can take time, and often at least some ongoing investment in one or more SEO tools.

This post introduces a half-dozen affordable SEO tools that can greatly help you on your path to improving website SEO and organic traffic growth, and converting website visitors to customers and revenue.

raven dashboard
Sample SEO dashboard from Raven Tools

Last Updated: Jul 30, 2020

Article Contents

What Are Affordable SEO Tools?

An Abundance of Tools… and Price Points

The marketplace for SEO software is crowded, that’s for sure. We have a very large number of vendor options for keyword research and search difficulty analysis, SEO crawlers for doing technical website audits, SEO competitor analysis, on-page content analysis, backlink analyzers, and link-building tools.

Some SEO tools and techniques are completely free to all. Others, especially the top-tier premium SEO software suites, are fairly expensive on a monthly basis.

Of course, a tool that seems expensive and out of reach budget-wise to some users may be perfectly acceptable and affordable to others. 

It’s all relative.

The Middle Tier 

There is a ‘middle tier’ of SEO software tools that are not free, but not terribly expensive either.

These tools cost under $50 – $60 (US) per month, and are therefore within reach of smaller businesses and SEO agencies, and individual digital marketing consultants with a heavy emphasis on SEO.

Most of these are also what I’d call ‘full featured’ SEO tools. In many cases they compete very well against the popular (but more expensive) tools available. 

This post introduces several options that fall into this category of affordable SEO tools.

SEO PowerSuite

seo powersuite applications

A Family of Four PC Applications

SEO PowerSuite is the tool I use regularly for many SEO tasks, for my own sites as well as client sites.

I’ve used it for nearly 3 years now and have gotten to know it well. I use Rank Tracker and WebSite Auditor most heavily, with some SEO SpyGlass mixed in for backlink profile analysis.

Disclosure: I’m an affiliate for SEO PowerSuite and a few other tools mentioned in this post. I may earn referral fees from purchases made via links in this article, at no additional cost to buyers.

Here’s a video overview that helps explain it.

SEO PowerSuite Video Overview

SEO PowerSuite Applications and Core Features

As noted above, this software suite is a collection of four related applications. They work on Windows PCs, Apple Macs, and Linux PCs.

Even though the SEO PowerSuite applications are separate apps, they all look similar inside in terms of the user interface and layout. The learning curve from one app to another is really minimal.  

There is also a useful cloud component to SEO PowerSuite. You can save projects to the SEO PowerSuite Cloud, or to Dropbox accounts. You can also sync project and application settings via the cloud. This helps maintain consistency of settings and user preferences across the applications.

Cost Advantage vs. Cloud-Based SEO Apps

This design approach of combining local processing and storage (e.g., your PC), with a handful of smart cloud-enabled features, helps SEO PowerSuite maintain a cost advantage over some of the premium cloud-only (pure SaaS) SEO tools.

In other words, this ‘shared processing’ approach means they simply don’t need to pay for nearly as much computing power on their end, so they can pass along some of the cost savings to us as users.

This also removes many of the feature limitations and data storage caps found in other pure-SaaS SEO tools. 

SEO PowerSuite’s core applications and features include:

Rank Tracker

For keyword research, rank tracking, competitor analysis, and related reporting.

seo powersuite rank tracker

Features include:

  • Comprehensive rank tracking for multiple projects, search engines, and regions 
  • Ranking progress data and graphs (up/down movements) with flexible date ranges and comparisons
  • Competitor comparisons (up to 10 competitor websites)
  • 300+ search engines around the world
  • Server-side rank checking option (doesn’t use your IP address)
  • SERP feature indicators (e.g., when you earn the coveted ‘Featured Snippet’ position)
  • Keyword mapping to target landing pages
  • Integration with Google Analytics and Google Search Console data
  • Numerous keyword research tools
  • Long-tail keyword discovery and analysis
  • Keyword organization with user-defined tags and/or groups
  • Organic SEO and PPC data (estimates for monthly search volume, PPC cost, organic clicks, etc.) 
  • Keyword difficulty scores (assessment of organic ranking difficulty)
  • In-depth competitor research (domain competitors, topic competition, top competitor ranking content, and keyword gap analysis vs. competition)
  • Domain strength scoring
  • Simple and powerful filtering tools
  • Flexible and customizable reporting interface
  • Automated task scheduling and alerts
  • Professional and customizable reports with white-label branding options 

WebSite Auditor

For performing technical website audits and getting prioritized recommendations on what needs fixing. Also includes content analysis and some competitive analysis.

seo powersuite website auditor

Features include:

  • Comprehensive website SEO health checkup
  • Technical SEO audit, including desktop and mobile page speed checks
  • Prioritized identification of issues to fix or at least be aware of 
  • Site structure visualization tools and graphs
  • On-page content analysis, including potential ‘keyword stuffing’ issues
  • Content optimization support and built-in content editor
  • TF-IDF analysis vs top ranking competitors
  • Other competitive content metrics (word counts, keyword usage, etc.)
  • Tools for generating robots.txt and XML sitemap files
  • Social media metrics
  • Professional and customizable reports with white-label branding options

SEO SpyGlass

For building a comprehensive backlink profile of any website, including your own as well as competitor sites.

Note: SEO SpyGlass recently received a major update that markedly improved the backlink index size and quality, while adding other useful new features to the application itself.

seo spyglass backlinks report

Features include:

  • Backlink profile analysis for websites and specific pages
  • Backlink metrics, scoring, and penalty risk assessments (backlink audits)
  • 50+ link quality factors
  • Integration with Google Analytics and Google Search Console data
  • Detailed reports on backlinks, linking domains, anchor texts, linked pages, referral traffic, penalty risk, and referring IPs
  • Historical link data (backlinks gained and lost, linking domains)
  • Competitor analyses and domain comparisons, including bulk analysis
  • Link intersection analysis (e.g., your site vs competition)
  • Link-building opportunity identification
  • Automated task scheduling and alerts
  • Professional and customizable reports with white-label branding options

LinkAssistant

For performing backlink opportunity research and link-building campaigns.

seo powersuite link assistant

Features include:

  • Backlink opportunity discovery 
  • Multiple keyword-driven research sources and methods, including guest posting, forums, niche blogs, review sites, directories, existing competitor backlinks, etc.
  • Target site quality metrics
  • Link prospect management for link-building outreach campaigns
  • Email outreach correspondence management
  • Webmaster contact research
  • Backlink reports
  • Automated task scheduling and alerts
  • Data export options
  • Simple project organization tools: tags, filters, etc.
  • Professional and customizable reports with white-label branding options

SEO PowerSuite Pricing

I’ve outlined the basic pricing structure for SEO PowerSuite below.

For the very latest updates, be sure to check this features and editions page.

Free Version

SEO PowerSuite free is a ‘free forever’ downloadable software suite that covers unlimited websites, projects, and keywords.

It’s not a free 7-day trial.

Or a 2-week trial.

It’s a free forever SEO toolkit that lets you test the core functions of the software suite for as long as you like. Yes, there are some limitations with the free version. But there’s plenty of functionality there to get you off to a great SEO start. 

For some SEO users, this may be all you ever need.

Others (like me a couple years ago) will want to move rather quickly into the Pro or Enterprise versions. I started with the free version for a few days, then bought into the Pro version.

I now use the Enterprise version since I have some SEO client work that justifies the cost difference and added features.

Pro Version

The pro version of SEO PowerSuite is $299/year, or roughly $25 (US) per month.

It is full-featured, but with some limitations (vs Enterprise) in terms of competitor rank tracking, client reporting, full data exports, and cloud storage for projects and reports.

Enterprise Version

The Enterprise version is $699/year, or roughly $58/month.

This is still very affordable for SEO professionals with several websites to manage or clients to support.

Individual Applications

It is also possible to purchase individual applications of the full SEO PowerSuite toolkit.

For example, purchasing Rank Tracker, WebSite Auditor, SEO SpyGlass, or LinkAssistant as individual programs, vs buying the entire suite.

Individual application pricing in this case is typically around $124/year for the Pro level, or $299/year for Enterprise.

Individual Apps vs Bundled?

Based on the above pricing structure, it makes sense to buy into the entire SEO PowerSuite bundle if you think you’ll regularly use 2-3 of the tools, with occasional need for the other(s).

If you’re really interested in only one of the tools, or *maybe* two of them, then buying them individually will likely save you some money. 

Other SEO PowerSuite Value-Add

As a regular user of SEO PowerSuite, I’ll add a few more thoughts here that may be helpful to you.

Company Longevity 

The team behind SEO PowerSuite is not a ‘new kid on the SEO block’. The company and tools have actually been around for 15+ years now, which is a huge timeframe in what I’ll call ‘SEO Years’.

Great Product Support

I’ve needed a little bit of tech support from the team over the last couple of years, and they’ve always been super responsive. 

It’s easy to send an entire project file to them so they can help debug any issues.

They also have an active Facebook support group where you can get quick support from SEO PowerSuite team members as well as other power users who are active within the group. It’s a friendly and helpful bunch of folks.

License Renewals

The Pro and Enterprise editions of SEO PowerSuite do require periodic license renewals in order to keep the software updated with bug fixes, search engine algorithm updates, and new features. 

So, there is an ongoing expense item here to factor into your SEO budget.

Much like a monthly or yearly cloud-based SEO tool cost.

Some people seem to be confused about this, thinking that SEO PowerSuite is somehow a one-time purchase with no ongoing costs. However, it’s completely understandable that this is not the case.

This is just something to be aware of as you compare SEO PowerSuite and other alternatives.

All in all, SEO PowerSuite’s license renewal fees keep it well within the ‘affordable’ cost range for most serious SEO pros.

SEO PowerSuite Conclusion

As far as paid SEO tools are concerned, SEO PowerSuite is a good value-priced solution when compared to premium alternatives like Ahrefs, Moz, and others.

It delivers all the SEO essentials within its four tools, with fewer feature and data limitations vs. many of the pure cloud-based apps.

With a free-forever version and two paid options that are still in the $25 – $60 range per month, there’s no real downside to trying it out to see if a paid license is right for you.

There’s also no 7-day or 14-day trial limitation, so you can feel free to really check it out thoroughly to see if it’s a good fit.

Mangools

mangools logo

mangools seo tools

Popular Tools for Budget-Minded SEO 

Mangools, like SEO PowerSuite, is another very capable SEO toolkit with value pricing in mind.

From its start in 2014, Mangools provides a suite of tools that cover all the SEO essentials.

Mangools also aims to simplify SEO by presenting an easy-to-use interface that even SEO newbies can manage.

The video below will give you a decent intro look at KWFinder, one of the main tools from Mangools.

In this case, it’s used to help identify ‘long-tail’ keywords that have relatively low organic search difficulty but still reasonably high search volumes.

Mangools KWFinder Demo Video

Mangools Core Tools and Features

Mangools offers the following set of tools:

KWFinder

For comprehensive keyword research across a wide range of global regions, including local.   

Features include:

  • Discovery of long-tail keywords
  • Search volume and keyword metrics for organic and PPC
  • Competitor keyword analysis
  • Keyword organization, lists, and filters
  • Keyword import
  • Local keyword research
  • Accurate keyword difficulty scoring
  • SERP analysis

SERPChecker

For detailed SERP analysis that helps identify competitor weaknesses and, therefore, new SEO opportunities for you.

Features Include:

  • Google SERP Analysis Tool
  • Local search data for 50,000 locations
  • Competitive intelligence with dozens of SEO metrics
  • Competitor comparisons (e.g., your site vs. Competitor A, B, C, etc.)
  • SERP feature detection tool

SERPWatcher

For comprehensive rank tracking that’s easier to use vs. competitive SEO rank trackers.

Features include:

  • Tracking of desktop and mobile results
  • Coverage for specific locations
  • Daily keyword position updates
  • Summary views with all key data on one screen
  • Simplified performance metrics
  • Tag-based keyword organization
  • Interactive reports and email updates

LinkMiner

For checking and analyzing important backlink characteristics.

Features include:

  • Backlink discovery and evaluation
  • Backlink strength scoring
  • Live previews of referring sites
  • Advanced analysis options
  • Backlinks organization

SiteProfiler

For checking SEO authority of domains, pages, and posts.

Features include:

  • Incorporates SEO metrics from Moz, Majestic, and Alexa
  • Includes Facebook Share metrics to help measure content popularity
  • Simple dashboard with key metrics
  • Analysis tools for backlinks, competitive content, and similar websites

Mangools Free Tools

Mangools also offers a number of free tools, including an SEO browser extension, a SERP volatility checker, and a Google SERP simulator.

Mangools Pricing

Mangools is very competitively priced, with two pricing tiers (Basic and Premium) that fit well into the ‘affordable’ cost range for most users.

Their annual plans are aggressively discounted, in some cases saving ~ 40% compared to the month-to-month subscriptions. They also offer a 48-hour money back guarantee after purchase, plus a free trial period mentioned below.

Mangools Basic

$29.90 (US) per month, based on an annual subscription.

Mangools Premium

$39.90 per month, based on an annual subscription.

Mangools Agency

$79.90 per month, based on an annual subscription.

As usual with subscription-based SaaS solutions, the SEO features and limitations vary by pricing tier. Visit this link to get the absolute latest breakdown: Mangools Plans and Pricing.

Mangools Free Trial

Mangools also offers a 10-day free trial with no credit card required.

Mangools Conclusion

The guys at Authority Hacker have referred to Mangools as basically ‘budget Ahrefs’… and that’s a pretty good way to think about these tools.

It’s a complete suite of SEO apps with two pricing plans that come in under US $40 per month on an annualized basis. 

That’s less than half the cost of the more premium tools.

With a free trial option and a simplified learning curve, Mangools deserves a spot on my list of affordable SEO tools.

Serpstat

 

serpstat banner

From Agency Tool to Independent SEO Solution

Serpstat dates back to 2013, when it was first developed as an in-house tool for a digital marketing agency in Eastern Europe.

Operating as an independent firm since 2015, Serpstat delivers a fully cloud-based ‘all-in-one’ SEO toolbox that handles core SEO and SEM duties with 20+ tools and features.

Serpstat Intro Video

Serpstat Core Features

Each Serpstat subscription plan includes the following core feature set:

Rank Tracking – Desktop, mobile, and local search results; keyword groupings 

Keyword Analysis – Organic search difficulty, search queries, keyword trends, and related keywords

Website Analysis – Domain and URL-level analysis, missing keywords, top pages, and a tree-view tool

Site Audit – Site and page-level audits and custom reporting 

Backlink Analysis – External links, top pages, and referring domains

PPC Research – PPC ads analysis, PPC keywords, and competitor ads analysis 

Special Tools – Interesting extra capabilities for keyword clustering, text analysis, and keywords quality control

SEO Browser Extensions – For Chrome, Firefox, and Opera

Other Features – Including API access options, team management, reports and infographics

Serpstat Pricing

Serpstat’s four main pricing tiers include Lite, Standard, Advanced, and Enterprise. Each is available via monthly subscription fees, with options to save 20% for full-year payments.

Each higher tier opens up more features and users, and higher limits on processing requests (queries per day, results per query, number of active projects, etc.)

For full details, see Serpstat’s pricing and feature breakdown here.

Lite

$55 (US) per month on an annual plan, otherwise $69/month.

Best suited for individual SEO users, freelancers, and smaller businesses with limited budget. 1 user max.

Standard

$119/month on an annual basis, otherwise $149/month.

Good for in-house corporate SEO teams and marketing agencies. 3 users max.

Advanced

$239/month for a full-year commitment, otherwise $299/month. 

Designed for large marketing agencies and large in-house teams with extensive data requirements. 5 users max.

Enterprise

$399/month for full-year commitments, otherwise $499/month. 

Designed for true enterprise-sized SEO needs. 7 users max.

Serpstat will also customize packages and services for large enterprises that may need something specific. They welcome inquiries regarding special requirements.

Serpstat Conclusion

Serpstat provides over 20 essential SEO/SEM/PPC tools and analysis capabilities for anyone from a solo SEO consultant or freelancer all the way through large enterprise SEM teams and marketing agencies.

Their ‘Lite’ tier provides an affordable way for an individual user to get started. 

You may sign up for an account here.

You can also request a live demo, after which you may get a free trial period to test things out.

Ubersuggest

 

ubersuggest logo

Powerful Integrated SEO Tools from Neil Patel

Many readers of this post will be at least somewhat familiar with Neil Patel, the digital marketing guru and online entrepreneur. He’s helped train thousands of digital marketers around the world, building and monetizing his brand(s) along the way. 

I’ve learned a ton from Neil’s free YouTube videos. Indeed, that’s how I first learned about Ubersuggest, his cool set of SEO tools.

Neil bought a prior version of Ubersuggest some time ago, offered it for free while promoting and further developing it, and then converted it into a paid tool in early 2020.

It’s now one of the more affordable SEO tools on the marketplace today.

I used an earlier version of Ubersuggest in this post about SEO keyword research for content planning. It also features SEO PowerSuite and Keywords Everywhere. 

Here’s a great overview video and guide to using Ubersuggest.

Ubersuggest Intro and Training Video

Ubersuggest Core Features

Keyword Discovery – Find profitable keyword ideas that are easier to rank for vs your topic and niche competitors. 

Site Audit – Identify technical SEO issues with your site and get instructions and tips on how to fix them.

Daily Rank Tracking – View daily changes in your rankings for desktop and mobile search databases in 20+ locations.

Competitor Analysis – Reverse engineer your top competitors’ SEO strategies to understand their strengths and weaknesses. Replicate what’s working for them to help earn more organic traffic for your site.

Backlink Data – Understand your backlink profile and discover new backlink opportunities from high-quality referring sites. 

SEO Project Organization – Organize your SEO data for specific projects. Build project dashboards, track changes over time, and set up automated alerts.

SEO Browser Extension – Optionally add this handy SEO extension for Chrome.

Other Features – Ubersuggest offers helpful SEO training and support as well, including course videos, worksheets and templates, Q&A coaching calls, and email support. Neil’s team also offers consulting and digital marketing agency services.

Ubersuggest Pricing

Ubersuggest is aggressively priced, certainly qualifying it as one of the affordable SEO software tools available.

There’s even a free version that delivers a useful set of starter features, and a free 7-day trial. The basic requirement is to set up a free Ubersuggest account using a Google account as login credentials.

There are three paid plans. Pre-paying for a full year gets you two months free, or roughly a 16-17% discount vs. month-to-month payments.

Individual – Approximately US $24/month ($290/year) when paying for a full year up front. Otherwise $29/month. Designed for individuals and small businesses managing SEO for 1-3 websites.  

Business – Approximately $41/month ($490/year) for an annual payment. Otherwise $49/month. Designed for small and medium businesses managing 4-7 websites.

Enterprise / Agency – Approximately $83/month ($990/year) for an annual plan. Otherwise $99/month. Designed for large businesses and marketing agencies managing 8+ websites. 

See this link for the latest Ubersuggest plans and pricing details.  

Ubersuggest Conclusion

With a focus on affordability and comprehensive SEO features, Ubersuggest is going to give the premium tools like Moz, Ahrefs, and SEMrush a real battle for market share.

This push into paid SEO tools will be further amplified by Neil’s brand awareness and marketing machine.

For SEO users on a budget, Ubersuggest is definitely worth a strong look and test drive. It certainly deserves a spot on just about any list of affordable SEO tools.

Raven Tools

raven tools logo

SEO, Social, and Strong Reporting Features in One Toolkit

Part of the TapClicks family of companies, Raven Tools provides a cloud-based ‘all-in-one’ toolkit for SEO professionals ranging from freelancers and SMBs to large agencies and enterprises.

It is a complete SEO software suite that is particularly strong in the area of marketing reporting for agency client work and in-house needs.

This video illustrates some of the reporting flexibility that many Raven customers value for simplifying their digital marketing reporting tasks.

Raven Tools - Reporting Intro and Highlights

Raven Tools Core Features

Raven’s features fall into the following areas:

Marketing Reports

Comprehensive and highly-customizable reporting for SEO, PPC, social, email, and even call tracking. Includes data integration options for 30+ data sources. White label and branded reports for marketing agencies serving multiple clients. 

Competitor Domain Research

Tools to analyze competitive domains and pages. Includes 20+ domain insights from industry-leading sources such as Moz (e.g., Domain Authority and backlinks) and Majestic (e.g., Trust Flow, Citation Flow, and comprehensive external backlink data).

Site Auditor

For performing complete technical SEO audits on websites. Get prioritized recommendations of items needing corrective action, broken down into logical issue categories.

SERP Rank Tracker

Track your organic search rankings across the keywords that are relevant to your website and business. Customize the schedule for rank checking and control your use of Rank Position Checks (RPCs) each month.

Search engine options include Google, Bing, Yahoo, Baidu, and Yandex.

Keyword Rank Checker

Identify top-ranking keywords for any URL or domain. Great for competitive research and finding new keyword options for your own site and content. 

Keyword data includes target URL and ranking position, estimated organic traffic, CPC estimates for PPC campaigns, global search volume, traffic cost, and SERP features found. 

Keyword Research

Discover keyword suggestions and relevant organic and PPC keyword data based on a starter keyword or key phrase. Filter and organize results, and export data as needed. Includes API option to gather data from Google’s Keyword Planner.

Backlink Checker and Link Spy

For backlink profile development and analysis of your own and/or competitor websites. Identify new backlink opportunities and assess quality of specific backlinks and referring domains. Utilizes metrics from Moz and Majestic to help build a comprehensive backlink profile.  

Link Spy helps you identify potential backlink opportunities based on the websites that already rank for your target keywords.  

Social Media

Simplifies and integrates social media campaign and reporting activities for Facebook, Twitter, YouTube, and LinkedIn, all from the Raven Tools dashboard.

Since many teams handle both SEO/SEM and social marketing activities, this is a powerful capability that differentiates Raven from most of the other ‘pure play SEO’ toolkits. 

It’s also great for agencies who need simplified social media reporting for multiple clients.

Raven Tools Pricing

Raven’s pricing starts at a very competitive US $39/month when prepaid for a year.

They have five pricing tiers total, with up to 30% discounts for yearly pre-paid plans, as shown below. 

Small Biz – $39/month ($468 yearly prepaid)

Start – $79/month ($948/year)

Grow – $139/month ($1688/year) 

Thrive – $249/month ($2988/year)

Lead – $399/month ($4788/year)

Plans vary in terms of number of users allowed, domains and campaigns, monthly ranking positions checks (RPCs), and a variety of other feature permissions and data limits. 

See this link for the latest breakdown of Raven Tools pricing and feature comparisons.

Raven Tools Conclusion

With an entry point of under $40 per month on an annualized and pre-paid basis, Raven is a good option to consider for all-in-one SEO software.

The feature list is long and includes good client reporting capabilities and social media tools at all plan levels. 

They also offer a free 7-day trial here.

For users who are keen on building good SEO/marketing reports for in-house management or digital agency clients, Raven looks especially inviting.

Ready to soar to higher rankings and show off your progress in style? 

Raven might be just the right bird to take you there.  🙂

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Keywords Everywhere

 

keywords everywhere logo banner

Simple and Low Cost Keyword Research Tool

Keywords Everywhere is one of those very helpful keyword research tools that used to be free, but became a paid tool in early October 2019. 

It’s a browser extension that displays keyword data in a wide variety of places and sites, such as Google Search results, Amazon search boxes, etc. It is useful for both PPC and organic SEO. 

Keywords Everywhere is focused solely on keyword research, in contrast to the all-in-one SEO software suites profiled elsewhere in this post.

The great news is that Keywords Everywhere is still low cost and therefore a super value.

They now use the concept of ‘paid credits’ to provide important keyword metrics alongside the keywords they display.

I used Keywords Everywhere in this post about SEO keyword research for content planning. It also features SEO PowerSuite and Ubersuggest. 

Here’s a complete intro and setup tutorial video. 

Keywords Everywhere Demo Video

Keywords Everywhere Core Features

This tool’s features fall into the following areas:

Browser Extension

Keywords Everywhere is a simple browser extension or add-on for Chrome and Firefox. It requires you to sign up for your own unique API key, but that’s about it. No other software to install and no cloud apps to log into.

Here’s the main part of what you’ll see after clicking the red ‘K’ icon in your browser extensions bar.

keywords everywhere browser extension

Keyword Data for Multiple Websites

The browser extension provides handy keyword data as you browse and use different target websites, including:

  • Google Search
  • Google Search Console
  • Google Analytics
  • Google Trends
  • Google Keyword Planner
  • Bing
  • ‘People Also Search For’ and ‘Related Keywords’ (for Google and Bing)
  • YouTube
  • Amazon, eBay, and Etsy
  • Plus other popular SEO tools
 Keyword data provided includes:
 
  • Monthly Search Volume – average search volume over last 12 months
  • Cost Per Click (CPC) – amount that PPC advertisers are paying for this keyword in Google Ads
  • Google Ads Competition – a metric based on the number of advertisers running ads for the keyword

Note: The competition (‘Comp’) score is NOT the same as organic SEO keyword difficulty. The metric from Keywords Everywhere is strictly a measure of paid ad competition for PPC.

keywords everywhere example data

Easy File Exports and Keyword Imports

When you have a list of keywords and data that you want to save, it’s easy to download the list in Excel, CSV, or PDF file formats.
 
They also have a keyword import tool available, which supplies the keyword data for keywords you add.
 
Tip: You could use Keywords Everywhere as part of your keyword research workflow, then export a CSV file for further work in another tool.
 
I’ve done this with SEO PowerSuite Rank Tracker and it’s an easy way to combine two great tools.
 

Keywords Everywhere Pricing

Pricing is based on keyword data credits. It’s a pay-as-you-go approach with no ongoing subscription requirements.

1 credit = data for 1 keyword. Easy peasy, right?

Currently in US dollars, $1 buys you 10,000 credits.

Base pricing is $10 for 100,000 credits. Then it scales linearly from there, so $50 buys 500,000 credits, $100 gets you 1,000,000 credits, $500 buys 5 million credits, etc.

Each credit delivers the volume, CPC, and ad competition data for one keyword on one of the target websites where such data is displayed.

To control your spend on this tool, you can also disable it for different websites where you don’t need the keyword metrics to appear. You can also simply disable the extension completely for times when you’re not doing keyword research at all.

Learn more about Keywords Everywhere pricing model and FAQ.

Conclusion

If you want a simple keyword research tool that works essentially everywhere you might want it, then Keywords Everywhere is worth checking out. 

It’s useful all by itself and also in conjunction with other SEO tools, if you choose to use it as one part of an overall SEO workflow.

With aggressive pricing and an on-demand cost structure, it’s certainly one of the most affordable SEO tools available today.

Premium SEO Software Suites

The Heavyweights of SEO Tools

As I mentioned earlier in this post, there are also several well known SEO tools that fall into what I call the ‘Premium SEO Tools’ category.

These typically cost around US $100 and higher per month, and have earned justifiable reputations as heavyweights in the SEO tools category.

Examples of premium tools include:

SEMrush

Ahrefs

Moz

Ryte

Majestic

Worth the Extra Cost for Some Users

Depending on your budget and SEO requirements, these more expensive tools may be well worth your investment. They are all highly capable SEO tools with many thousands of satisfied users. They also have mature and field-proven feature sets.

In addition, they have great SEO tutorials and learning resources on their websites, blogs, and YouTube channels.

For many SEO software users, though, the higher-priced suites will be overkill. They often have too many features that don’t get used regularly, so the higher monthly cost is not well justified.

In these cases, the free and mid-priced (‘value priced’) tools will be better alternatives, with less marketing budget impact and better overall ROI.

Final Thoughts

SEO Tools for All Needs and Budgets 

The universe of SEO tools is very large, indeed.

It covers virtually all user needs across a wide range of price points, from absolutely free to fairly expensive on a monthly or annual basis.

This post covered six of the more moderately-priced SEO tools available today:

  • SEO PowerSuite
  • Mangools
  • Serpstat
  • Ubersuggest
  • Raven Tools
  • Keywords Everywhere

For many users, these tools compete well against the more premium options, while still managing to keep costs relatively low.

The good new for us as SEO tool customers is that vendor price pressure and feature competition will continue to keep costs in check, while delivering better SEO capabilities in each new release.

Comments and Feedback

What’s your favorite SEO toolkit?

Is it an all-in-one SEO software suite like most of the ones I covered above?

Or is it a collection of more focused tools that fit with your personal SEO workflow?

Or do you avoid the paid SEO tools altogether, using only 100% free tools and services?

Should I add any others to my discussion above? (I know… there are a zillion SEO tools out there!)

Feel free to add your thoughts below!

Thanks for reading, commenting, and sharing with your social networks.

 

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