iBeam Marketing Blog

Digital Marketing Articles, Insights, Resources, Tips and Tools

B2B Marketing, SEO, B2B Website Visitor Tracking, Google Analytics, and Related Topics

B2B Website Visitor Tracking Software

b2b lead generation-ip tracking-website visitor identification

B2B website visitor tracking tools identify corporate website visitors by performing a ‘reverse IP lookup’ on their IP address and matching this to a company or organization.

They then also track website user activity for lead generation and sales intelligence insights. 

Simply put, website visitor tracking software helps B2B firms increase revenue opportunities by converting anonymous website visitor traffic into actionable sales leads.

This post covers key aspects of B2B website visitor tracking and identification and introduces many of the top vendors in this software segment.

Leadfeeder vs Lead Forensics — Top B2B Website Visitor Tracking Platforms

leadfeeder vs lead forensics - software product comparison

If your company is trying to drive more sales lead generation value from your B2B website, there’s a good chance you’re also looking at tools like website visitor tracking software.

If so, then Leadfeeder and Lead Forensics will likely pop onto your radar screen. This post provides vendor and product comparisons and will help you make an informed choice between these two top contenders.

Leadfeeder Highlights, Reviews, and Alternatives

dealfront website visitor identification and tracking

Smart B2B revenue teams extract the most value possible out of their company websites, and B2B website visitor tracking is one of the proven ways to do this.

Leadfeeder is one of the top software vendors in this area, providing actionable B2B website analytics that directly helps sales teams discover and engage new prospects.

This post covers Leadfeeder highlights and reviews, plus potential alternatives to consider if needed.

Combining ABM and Traditional B2B Marketing

abm account based marketing

For some B2B companies, choosing between traditional B2B marketing approaches and account-based marketing (ABM) doesn’t need to be a binary either-or choice.

Depending on your target market segment and customer mix, you may want to incorporate elements of both B2B marketing/sales approaches.

This post explores the idea of combining ABM and traditional B2B marketing, with a few examples, insights, and resources to help.

ABM Readiness Assessment & Checklist

abm account based marketing

Many B2B firms large and small are looking to ABM — account-based marketing — as a strategy to grow revenue from key accounts and improve marketing ROI.

If you’re thinking about taking an ABM approach to your B2B company’s sales and marketing efforts, I’ve put together a table/checklist below that’s designed to help assess your readiness for an ABM-based strategy.