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iBeam Marketing Blog

Digital Marketing Articles, Insights, Resources, Tips and Tools

B2B Marketing, SEO, B2B Website Visitor Tracking, Google Analytics, and Related Topics

B2B Marketing

B2B marketing blog posts by David Kamm of iBeam Marketing Consulting Services in Ann Arbor, Michigan. Read more about B2B marketing topics here.

SEO in B2B Companies — The Underdog Advantage

b2b business concept

As a smaller B2B company with large established competitors, you know it’s vitally important to identify and leverage every potential business advantage. In B2B digital marketing, this can include better search engine optimization (SEO) for your company website as well.

It may not seem obvious, but there are several important semi-hidden ‘underdog advantages’ that small B2B firms can maximize for better SEO performance and impact.

This post is about how small B2B companies can leverage their underdog advantages to win at SEO.

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SEO and B2B Sales — Working Better Together

b2b business concept

In almost all B2B companies large and small, there’s a direct sales team with a very ‘outbound’ mission: to find and close deals, and grow revenue.

And many B2B firms also have a digital marketing team that includes at least some SEO expertise; maybe even dedicated SEO resources.

Ideally, these two teams work well together to maximize the B2B firm’s customer acquisition and revenue growth.

Read on to learn more about B2B SEO and sales teams working better together.

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Visual Visitor Review and Alternatives

visual visitor review and alternatives

Visual Visitor is a good option for businesses seeking to identify and track the companies and persons visiting their websites, for the purpose of generating sales leads and other sales intelligence insights from website traffic. 

This post includes vendor intro videos, product highlights and pricing, and several Visual Visitor alternatives for identifying B2B sales leads based on company website visitor traffic.

Let’s take a closer look at the Visual Visitor review and product highlight details inside…

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Top ABM Metrics for Account-Based Marketing

abm account based marketing

Many B2B firms have found great success using account-based marketing (ABM) strategies as drivers of new revenue and business growth.

Along the way, they’ve also discovered that ABM metrics aren’t quite the same as traditional B2B marketing and sales metrics.

This post provides an overview of common ABM metrics that help measure ABM progress and success.

It also compares ABM and traditional B2B marketing metrics and provides several related resources and tools to help with ABM program execution and measurement.

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