B2B Digital Marketing Blog Posts

Account-Based Marketing in 2026 — B2B ABM Trends, Realities, & Opportunities

b2b abm trends update for 2026 into 2027

B2B Account-Based Marketing, or ABM, continues to evolve at a rapid pace. New and refreshed tactics and metrics, AI capabilities, and an expanding ABM toolkit are all part of the mix today.

ABM actions that “mostly worked” a few years ago may no longer be effective today.

This post takes a closer look at the state of ABM in late 2026 and beyond, including insights, tips, and tools to consider for B2B ABM efforts of all sizes.

Leadfeeder vs. Leadinfo — Top Options for B2B Website Lead Generation

leadfeeder vs leadinfo competition for b2b website lead generation

Leadfeeder and Leadinfo are two of the main contenders for market share in the martech segment of B2B website visitor identification, tracking, intent, and lead generation.

Both are based in Europe, but have significant strengths to offer North American customers as well.

This post looks more closely at Leadfeeder vs. Leadinfo, including insights, pros, potential cons, and buyer tips for both.

Dealfront Rebrands as Leadfeeder — B2B Website Lead Generation News

dealfront rebranding to new leadfeeder identity featured image

In late March 2026, B2B go-to-market platform “Dealfront” rebranded as “Leadfeeder” in a strategic branding move.

This post provides main highlights, analysis, and impact of this change.

Learn more below about Dealfront rebranding as Leadfeeder.

ABM Topics & Conversations on Reddit & Quora — The ‘Digital Water Cooler’

reddit and quora social forums on mobile devices

Account-Based Marketing (ABM) is a strategic thrust for many B2B firms. But what do these “ABMers” actually think about their programs, tactics, and ABM tools?

Social forums Reddit and Quora provide answers, often in a very unfiltered way.

This post looks at ABM discussions on Reddit and Quora, with user insights, tips, and tool highlights.

B2B ABM Around the World — Highlights of Global ABM Adoption

world map with major global regions and abm acronym text overlay

Account-Based Marketing (ABM) is a popular B2B growth strategy with important regional distinctions.

ABM tactics that work well in one region of the world may be very ineffective in others.

This post looks closer at B2B ABM around the world, including insights, tips, and tools for specific regions.

Leadinfo Acquires Visitor Queue — B2B Website Visitor ID & Tracking News

leadinfo acquires visitor queue, with vendor logos

Leadinfo has acquired Visitor Queue, marking an important milestone in the software segment of B2B website visitor identification and tracking.

This post highlights main points of the acquisition, plus related analysis and competitive insights.