iBeam Marketing Consulting Services

ABM vs Inbound Marketing — What’s the Difference?

abm account based marketing

Account-based marketing (ABM) and inbound marketing are often compared to each other.

Is ABM only an outbound strategy? How does ABM relate to inbound? Are they mutually exclusive marketing strategies, or can ABM and inbound be used together?

This post looks at account-based marketing and how it compares to inbound marketing in B2B.

ABM vs Traditional Marketing in B2B

abm account based marketing

Account-based marketing, or ABM for short, has been gaining momentum in business-to-business (B2B) industry segments for 2+ decades now.

With ABM, many B2B firms now have a growing and viable alternative to traditional marketing and sales models.

This post looks at account-based marketing and how it compares to more traditional approaches in B2B.

ABM Funnels in Account-Based Marketing

leadfeeder abm inverted sales funnel

Account-based marketing, or ABM, has been part of the B2B marketing and sales landscape for some time now. Even so, ABM concepts are still a bit novel for many B2B companies.

This post provides an introduction to ABM funnels, comparisons vs traditional B2B sales funnel concepts, advantages of ABM, and several additional resources and tools for those interested in account-based marketing.

Leadfeeder and Account-Based Advertising in B2B

leadfeeder account based advertising campaign metrics

Specialized B2B website visitor tracking tools can be highly valuable for sales and marketing teams, based on their core function of mapping site visitor IP addresses to actual companies and organizations.

Better still, they can also extend and leverage that functionality even more fully in account-based marketing (ABM) situations. ABM advertising and retargeting in B2B marketing campaigns is a perfect example of this.

Learn here how one leading vendor — Leadfeeder — has strengthened their value in ABM with account-based advertising capabilities.