Website owners (including most businesses) naturally want to know who is on their website and what their website visitors are doing on the site.
A key question is: what do we mean by ‘who’ in this context? Can we find out exactly, by name, who is (or has been) on our website? Or are we limited to less specific identifiers, such as company or organization name?
This post looks at how Google Analytics handles website visitor identity information — and what it can and can’t provide in this area.