Google Analytics

Website owners (including most businesses) naturally want to know who is on their website and what their website visitors are doing on the site.

A key question is: what do we mean by ‘who’ in this context? Can we find out exactly, by name, who is (or has been) on our website? Or are we limited to less specific identifiers, such as company or organization name?

This post looks at how Google Analytics handles website visitor identity information — and what it can and can’t provide in this area.

The Google Analytics ISP dimensions — Service Provider and Network Domain — were very useful to a whole bunch of GA users around the world. When Google decided to drop (deprecate) them, we weren’t happy at all.

Fortunately, there are good 3rd-party workarounds to easily restore this information in Google Analytics. IpMeta is one such solution. I use it and it works great.

Let’s explore IpMeta and other B2B website analytics tools.

Last updated Jul 13, 2023 B2B Website Visitor Trackers vs Google Analytics Comparing Google Analytics and Website Visitor Tracking Software Users of website analytics tools sometimes wonder about the differences between Google Analytics and 3rd-party visitor tracking tools such as Lead Forensics, Leadfeeder, and others like them. Leadfeeder vs Google Analytics? Lead Forensics vs Google … Read more