iBeam Marketing Blog

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B2B Marketing, SEO, B2B Website Visitor Tracking, Google Analytics, and Related Topics

Google Analytics for B2B Lead Generation

b2b lead generation-ip tracking-website visitor identification

It’s a common question: How can we use Google Analytics for B2B lead generation?

Beyond providing website analytics designed mostly for marketing teams, what can Google Analytics do that specifically helps deal-hungry B2B sales reps?

Read on to learn more about how Google Analytics supports B2B lead generation today, along with other tools that can add huge value for B2B sales teams as well.

Using IpMeta to Recover Google Analytics ISP Dimensions — Service Provider & Network Domain

google analytics network domain and service provider not set

The Google Analytics ISP dimensions — Service Provider and Network Domain — were very useful to a whole bunch of GA users around the world. When Google decided to drop (deprecate) them, we weren’t happy at all.

Fortunately, there are good 3rd-party workarounds to easily restore this information in Google Analytics. IpMeta is one such solution. I use it and it works great.

Let’s explore IpMeta and other B2B website analytics tools.

Lead Forensics and Leadfeeder vs Google Analytics

b2b lead generation-ip tracking-website visitor identification

Last updated Jul 28, 2022 Introduction and Comparison Tables Comparing Google Analytics and Website Visitor Tracking Software Users of website analytics tools sometimes wonder about the differences between Google Analytics and 3rd-party visitor tracking tools such as Lead Forensics, Leadfeeder, and others like them. Leadfeeder vs Google Analytics? Lead Forensics vs Google Analytics? What are … Read more

WordPress and Google Analytics Event Tracking

wordpress visitor analytics stats

Top WordPress Plugins Simplify Event Tracking Setup and Configuration   For many website owners, tracking on-page user events … such as file downloads, button clicks, and outbound link clicks… is an important aspect of understanding visitor behavior and optimizing website content. This post introduces several top plugins that make website visitor analytics event tracking for WordPress … Read more

Top WordPress Visitor Analytics Plugins

wordpress visitor analytics stats

Great Options for Google Analytics, Self-Hosted, and Open Source Analytics for WordPress Sites   WordPress users have many options available for adding website visitor analytics to their web properties. This post explores several of the most popular and top-rated plugins for this. Also includes pointers to related tools for monitoring website visitor traffic for B2B lead … Read more