iBeam Marketing Blog

Digital Marketing Articles, Insights, Resources, Tips and Tools

B2B Marketing, SEO, B2B Website Visitor Tracking, Google Analytics, and Related Topics

B2B Website Visitor Tracking Software

b2b lead generation-ip tracking-website visitor identification

B2B website visitor tracking tools identify corporate website visitors by performing a ‘reverse IP lookup’ on their IP address and matching this to a company or organization.

They then also track website user activity for lead generation and sales intelligence insights. 

Simply put, website visitor tracking software helps B2B firms increase revenue opportunities by converting anonymous website visitor traffic into actionable sales leads.

This post covers key aspects of B2B website visitor tracking and identification and introduces many of the top vendors in this software segment.

Leadfeeder vs Lead Forensics — Top B2B Website Visitor Tracking Platforms

leadfeeder vs lead forensics - software product comparison

If your company is trying to drive more sales lead generation value from your B2B website, there’s a good chance you’re also looking at tools like website visitor tracking software.

If so, then Leadfeeder and Lead Forensics will likely pop onto your radar screen. This post provides vendor and product comparisons and will help you make an informed choice between these two top contenders.

Leadfeeder Highlights, Reviews, and Alternatives

dealfront website visitor identification and tracking

Smart B2B revenue teams extract the most value possible out of their company websites, and B2B website visitor tracking is one of the proven ways to do this.

Leadfeeder is one of the top software vendors in this area, providing actionable B2B website analytics that directly helps sales teams discover and engage new prospects.

This post covers Leadfeeder highlights and reviews, plus potential alternatives to consider if needed.

Identifying Anonymous Website Visitors

b2b lead generation-ip tracking-website visitor identification

Website owners and businesses are naturally curious to know ‘who’ is visiting their websites. This interest often goes beyond high-level metrics like raw visitor and session counts, visitor demographics, etc.

In B2B companies, for example, more informative website visitor identification and tracking helps the marketing and sales team be more productive and efficient, driving new leads and revenue growth.

This post explores anonymous website visitor tracking in a business context, with a focus on value for B2B firms.

B2B Lead Generation in Europe — Insights, Tips & Tools

europe map

Generating B2B leads in Europe has its own characteristics and challenges, distinct from other regions of the world (e.g., the United States).

While there is significant overlap in terms of marketing tactics, issues such as cultural differences and data privacy regulations in the EU require different approaches and tools for some marketing and sales activities.

This post looks at the similarities and differences of B2B lead generation in Europe and highlights new tools for addressing EU B2B markets more specifically.

Visual Visitor Review and Alternatives

visual visitor review and alternatives

Visual Visitor is a good option for businesses seeking to identify and track the companies and persons visiting their websites, for the purpose of generating sales leads and other sales intelligence insights from website traffic. 

This post includes vendor intro videos, product highlights and pricing, and several Visual Visitor alternatives for identifying B2B sales leads based on company website visitor traffic.

Let’s take a closer look at the Visual Visitor review and product highlight details inside…