Video Review and Demo Highlights
This post discusses how Leadfeeder works as a website visitor tracking tool, using customer and vendor-provided video reviews and demonstrations to illustrate key points and benefits.
It also provides links to related material, including information regarding several Leadfeeder alternatives for B2B lead generation based on website visitor traffic analytics.
Last Updated: August 2019
Article Contents - Quick Navigation
B2B Website-Based Lead Generation from the Nordics
Leadfeeder is another prominent software vendor focused on website visitor tracking and visitor identification tools.
Founded in 2012 in Helsinki, Finland, Leadfeeder is a top competitor in the Nordic region, across Europe more generally, and now in the US as well.
See this video for a quick overview of the Leadfeeder solution.
Leadfeeder Demos and User Feedback on YouTube
For my software vendor review posts, I first look for review videos provided by actual end-users of the software. End users are my top priority, followed by vendor partners (e.g., marketing agencies), and then vendor-produced videos where I think those add value in this context.
I found a few helpful videos and summarize them below for reader convenience.
My goal here is to cut through much of the YouTube clutter and curate the best video content available from Leadfeeder reviewers and demo providers.
Like other vendors, Leadfeeder has their own YouTube channel. It currently has over 180 subscribers and 73 videos as of mid July 2019.
Leadfeeder Reviews and Demo Videos
This recent vendor video (April 2019) does a good job of describing how Leadfeeder works. It covers the core Leadfeeder product capabilities plus some optional add-on features that will be useful for many users.
(I also give the Leadfeeder creative team a few bonus points for the catchy background music on these next two videos.)
Key points and video timeline markers include:
- Lead sorting by quality score (a lead scoring feature) (0:45)
- Visitor filtering features (to filter out non-useful traffic) (1:10)
- Email notifications and other triggers (2:10)
- Visiting company details / firmographic info (2:30)
- Leadfeeder Contacts (contact database of actual people) (2:43)
- Visit details, including source and click path insights (3:10)
- Booster Script to track multiple people from the same company (3:20)
- CRM data synchronization (3:45)
- Hiding companies to optimize monthly lead quota / budget (4:15)
- Integration with LinkedIn Sales Navigator (4:25)
- MailChimp integration for data at individual people level (4:32)
- Leadfeeder admin functions (4:55)
This vendor-provided video is one of the better demos for understanding how Leadfeeder works, including a few useful options.
Leadfeeder Product Intro – Shorter Version
A shorter (3-minute) video overview and starter guide is available here.
Leadfeeder User Review – Solo Consultant
This 6-minute Leadfeeder review from independent consultant Paul shows that website visitor tracking tools can even be useful for very small B2B businesses.
Paul shows how he integrates Leadfeeder with Pipedrive (CRM) and also MailChimp for his email outreach efforts.
Other product highlights include:
- Custom filters (e.g., for specific pages visited)
- Deeper visitor insights as a result of the MailChimp integration
- Customizable email notifications
Looks like Paul is getting good value from his Leadfeeder setup, and is using it well to maximize his productivity for new business development. That’s key for small businesses with limited sales and marketing staff, and especially for solo operations like Paul’s consulting business.
(Tip: You may need to crank up the volume quite a bit on this one.)
This video demonstrates some of Leadfeeder’s key features, with an emphasis on Pipedrive (CRM) and MailChimp integrations.
Leadfeeder Review – Digital Marketing Agency
In this video, KPS Digital Marketing provides a peek at how they use Leadfeeder within their marketing agency.
The highlight of this video is the discussion about visitor click path insights for one of their converted leads, starting at the 4:25 mark.
I start the video below at the 1:17 mark, just to jump right into the main discussion points.
A digital marketing agency uses Leadfeeder for business development. They leverage visitor click-path insights and other core Leadfeeder capabilities.
Leadfeeder Review – Digital Marketing Consultant
The video below, from Mike at Specialized Digital Marketing in the US, provides another user’s inside look at Leadfeeder.
This one doesn’t go into great depth, but Mike does provide some useful insights that complement some of the other videos included in this post.
- A quick look at what ‘Leadfeeder Lite’ provides. This is the free version that trial users will default back into if they don’t move forward with a paid plan. Of course, functionality is limited with Leadfeeder Lite, but some users will still find it to be useful.
- A review of the wide range of company data provided. Sometimes it’s a pretty full company profile; in other cases it’s rather limited. It all depends on what Leadfeeder has or can find based on the visitor’s IP address.
- CRM integrations with webCRM and Pipedrive. (This video is from late summer 2016, so be sure to check Leadfeeder’s website for the latest native integrations available.)
- Examples of LinkedIn data available.
- Discussion of subscription options and cost/benefit for lead generation.
I start this video at the 2:07 mark and exit after the main review wraps up at the 7:45 point.
Other Leadfeeder Success Stories
These two video testimonials from the Leadfeeder YouTube channel are also worth a very quick look.
These are from digital marketing agencies located in California. No product demonstrations here… just verbal testimonials and explanations of why these firms use Leadfeeder and/or recommend them to their B2B clients.
Exploring Options for Website Visitor Tracking
Given the never-ending need for good B2B lead generation tools, Leadfeeder is not alone in this product category. I’ve provided links below to many of the main competitors in this software segment.
Also see my vendor spreadsheet option further below under Related Posts.
*** Click on the logos below to visit the specific vendor(s) of interest ***
For more on this topic, see my related posts linked below.
(All links will open in new browser tabs.)
Learn more about B2B website visitor identification and many of the top vendors providing these tools.
Understand how Google Analytics performs basic visitor identification functions.
Learn how to conduct a successful free software trial for website visitor tracking tools.
Finally, here’s a post on how website visitor tracking vendors comply with GDPR.
Global Vendor Spreadsheet Available
I also have a master spreadsheet that helps to organize and profile various website visitor identification and tracking software solutions globally.
The latest version is available now, and more updates are coming.
Hit the button below for more details.
Leadfeeder – Worth A Closer Look
For most companies looking for robust website visitor tracking tools, Leadfeeder should certainly be on the initial list for exploring further.
Leadfeeder provides all the core features required for most website visitor identification and tracking needs. Additionally, their features such as Leadfeeder Contacts, Booster Script, and seamless MailChimp integration for deeper visitor behavior insights from email campaigns give them some competitive differentiation from alternative website visitor tracking solutions.
I’d like to include more product videos and testimonials from end-user B2B organizations, vs. vendor and partner videos. I’ll keep an eye out for more good video content from end user companies and pull those into this post as I find them.
Comments and Feedback
Have you used Leadfeeder or any alternatives for website visitor tracking?
Drop a quick comment below if you have feedback, questions, or any other insights to add here.
Thanks for reading, commenting, and sharing with your social networks.