Product Highlights, Plus Competitors to Consider
This post features an intro video and sample screenshots for LeadLander’s B2B lead generation software, designed to discover sales leads from anonymous website visitors.
Also provides brief customer testimonial videos and links to related content about B2B website visitor tracking, including LeadLander competitors.
Last Updated: May 15, 2020
Identify and Track Your Anonymous Website Visitors
LeadLander is a US-based software provider that helps B2B companies develop new sales leads from their anonymous website visitors. LeadLander helps companies worldwide identify unknown website users and understand what they are doing on the website, all in support of improving B2B sales and boosting revenue.
By ‘anonymous’, we mean the vast majority of B2B website visitors who browse company websites without taking the next step of registering for more information, filling out forms, making sales inquiries, etc.
These unidentified users are still just in ‘shopping mode’, doing web research, learning about solution alternatives, and comparing vendors.
See this video for a quick overview of LeadLander features and user benefits.
LeadLander Intro Video
Disclosure: I’m an affiliate partner for LeadLander and some other software vendors mentioned below. I may receive compensation for software purchases made after clicking vendor links within this post. Just wanted you to know that. Thanks for your support!
LeadLander Software Review
This section explores several areas of the software’s user interface in order to highlight many of the main features and benefits of LeadLander.
Main Visitor Dashboard
This screenshot provides an overview of the main LeadLander dashboard. Elements displayed here include:
- Visitors per period, including averages
- Most active and most recent visitors
- Most active locations (geographies)
- Top referring sites and search terms (for visitor acquisition channel analysis)
- Most recent people (if identified and recorded at an actual user level)
- Conversion metrics (when applicable… e.g., for website form conversions)
The version immediately below is from a demo account and is representative of which areas could be included in a live LeadLander user view.
The following screenshot shows similar information, arranged in a slightly different configuration for a different user.
Daily Summary Report
This screenshot shows a LeadLander Daily Report, which includes:
- A daily visitor summary, with total companies identified per period, how many visitors viewed multiple website pages, and number of form-based conversions recorded.
- A ranking of identified companies by number and value of pages visited. This is basically a form of high-level lead scoring, using page visits and weighting factors as indicators of a web prospect’s interest level.
- Visitor email address information, when available. This may be based on form conversions or other user-level identifiers associated with specific visitors’ website sessions.
It’s also possible in LeadLander to filter records based on visitor types, such as companies, internet service providers (ISPs), and even individuals in some cases.
This can help you make sure that the system is properly categorizing your website visitors. For example, not letting smaller ISPs slip through as legitimate corporate prospects.
Company Visitor Details
The next two screenshots illustrate how LeadLander presents company-level visitor data for a selected date range.
Clicking on a specific row brings up more useful data about that company, collected in the yellow shaded boxes on the right side.
The table on the left side includes:
- Visiting company name
- Physical location
- Last visit date and time
- Number of pages visited
- Numeric lead score
Company data on the right side includes:
- Basic company info, including company name, website address, contact details, physical office address, industry and revenue insights. This is the company demographic and firmographic data that LeadLander is able to discover, all starting with the visitor’s IP address.
- IP address and GeoLocation
- Referral info (when available… i.e., the website or search engine that referred the visitor to your website)
- Numeric lead score (with color coding)
- User info… when available
- Notes section… for any additional notes added by the LeadLander user
LeadLander User Actions
LeadLander users have a variety of options available for handling individual company records. As shown below, they can:
- Email a report to a colleague for additional follow-up or team-based selling
- Record their own notes about the company, lead status, etc.
- Add the company to their own watchlist (e.g., for real-time email alerts)
- Find the company in their existing CRM records, e.g., Salesforce
- Adjust lead scoring parameters
- Adjust lead filtering settings
- Find company contacts in LinkedIn
- Request a data review (for info accuracy checks)
Visitor Clickpath Data
LeadLander collects the series of pageviews associated with each website visitor. This is called the “clickpath data” or “click stream” for a visitor session.
Clickpath data can be very valuable to a B2B sales team. For example, it can verify a customer prospect’s interest in specific product or service offerings before an introductory sales call, or help prepare sales for an important follow-up discussion or presentation.
Some website visitor activities (e.g., pageviews) are potentially more important than others, and this is where lead scoring comes into play.
LeadLander provides a simple way to assign numeric values to specific web pages, as shown below.
For example, we would assign higher lead scores to visitors who viewed key product/service pages, pricing pages, case studies, ROI calculators, and other indicators of a deepening interest in our solutions.
It’s also possible to color-code the different pages, which helps LeadLander users to visually identify their higher-quality prospects.
(We also see this in the company-level summary screenshots discussed earlier.)
Summary Page Activity
As shown below, LeadLander also provides overall website page activity details within a selected date range.
This report may also be interesting to a company’s marketing team. It’s similar to page-level metrics available in Google Analytics, so should be a useful check against GA pageview metrics.
For sales follow-up purposes, it’s great to know which specific pages a website visitor was interested in, so the visitor-specific clickpath data is generally more useful for sales teams.
Automated Reporting and Email Alerts
Flexible reporting and alerting features are core to good website visitor tracking software, and LeadLander covers this area well. See screen views here.
As we see above, LeadLander can provide daily, weekly, and real-time email alerts and reports based on visitor activity and/or engagement on the website.
We can also add companies to a “watchlist” and trigger real-time email notifications to sales when that company visits our site.
The watchlist feature is great for salespeople who are trying to gain traction with a prospect company and want to know right away when someone from that firm has come back for another web visit.
Other LeadLander Software Highlights
In recent years, LeadLander’s software development efforts have also focused on important customer priorities such as mobile-friendly design and improvements to dashboards and overall user experience.
Both of these are greatly needed by active sales teams who are regularly on the move and need seamless mobile access, notifications, and real-time visitor alerts from their lead generation tools.
Other enhancements include:
- API access, which allows programmatic solutions for dynamic content delivery and integration with other sales and marketing applications. For example, this can help improve lead conversion rates by delivering dynamic website content based on visitor history.
- Improved performance in support of larger enterprise customers.
LeadLander Pricing, Demo, and Free Trial
The highlights above offer just a brief introduction to the full capabilities of LeadLander. As with any software tool, the best way to gauge the potential value for your organization is to request a free trial and then run a proper software evaluation.
LeadLander Customer Reviews
In this testimonial video, Jeremy briefly describes his experience using LeadLander for 8+ years. His staff of 12 sales people all use the software on a daily basis to monitor lead flow in real time and respond appropriately using data-driven account strategies.
In this video, Jerry discusses how an outside marketing agency recommended and integrated LeadLander into the B2B websites of several of his portfolio businesses, in support of their sales efforts.
Global Vendor Spreadsheet Available
I’ve also compiled a master spreadsheet that helps to organize and profile various website visitor identification and tracking software solutions globally. Includes LeadLander and alternatives, large and small, from around the world.
The mid-2019 version is available now, with more updates to follow this year.
Hit the button below for more details.
For more on this topic, see my related posts linked below.
(All links will open in new browser tabs.)
Learn more about B2B website visitor identification and many of the top vendors providing these tools. Includes LeadLander and other major competitors.
Understand how Google Analytics performs basic visitor identification functions. Discusses Google Analytics’ capabilities in this area, though unexpected changes to GA in Feb 2020 have had a major impact… and not for the better for Google Analytics fans. GA users should see this post too.
Learn how to conduct a successful free software trial for website visitor tracking tools. This is general advice, no matter which software alternative you may choose to move forward with.
Finally, here’s a post on how website visitor identification vendors comply with GDPR. LeadLander and competing vendors have different angles for approaching this, but the news is generally good for these vendors regarding GDPR and similar data privacy laws.
LeadLander Review Wrap-Up
LeadLander – A Great Option for B2B Sales Acceleration
For B2B firms with active sales teams, tools like LeadLander can provide a big boost in new closed deals and revenues. For firms selling ‘high-value’ B2B solutions, a single new sale per year may provide full payback (or more) of the cost of the website visitor tracking software. The potential for high ROI is definitely there with LeadLander.
LeadLander provides all the core features required for website visitor identification and tracking needs. It’s easy to set up and operate, can pay for itself quickly in many scenarios, and is free to try.
It may be just what your sales team needs to help with significant revenue challenges in 2020 and beyond.
Comments and Feedback
Have you used LeadLander or any of their alternatives to identify and track your website visitors?
Drop a quick comment below if you have feedback, questions, or any other LeadLander reviews and insights to add here.
Thanks for reading, commenting, and sharing with your social networks.