Google Analytics Consulting

Make Google Analytics Your Digital Marketing Ally

Google Analytics is a great marketing tool, no doubt about that. Countless organizations around the world use it, either by themselves or with help from Google Analytics consulting agencies or freelancers. 

But the truth is this: Many companies don’t use Google Analytics very well. Especially smaller organizations that have limited time and resources to put into it. 

(And some don’t use it at all, even when Google Analytics is already installed on their websites!)

Many businesses spend heavily on actual website development, but then don’t leverage available website analytics tools to help optimize marketing decisions, investments, and business results.

This leads to:

• Unknowingly losing new prospects and revenue opportunities
• Overspending on weak marketing campaigns and tactics
• Missing out on website content improvements
• Missing the key insights that lead to better marketing ROI and business performance

If this describes your situation, then my Google Analytics consulting experience can help.

And even if you’re already comfortable with the basics of Google Analytics and website metrics, I can help you take it to the next level for even better and more useful marketing insights.

Google Analytics Support

iBeam has provided Google consulting services for clients in many industries. I’ve performed Google Analytics audits and fixed faulty setups, implemented best practices, and developed in-depth custom Google Analytics reports and analyses containing practical guidance for optimizing marketing spend and ROI. 

I’ve helped companies identify poorly performing marketing campaigns as well as those that deserve budget increases. I’ll help you identify and track the important website metrics that matter to your company’s revenues and profits.

Business Benefits of Google Analytics

A Google Analytics consulting engagement can help deliver:

• Higher revenue — by focusing more marketing energy on what’s working well, and less on what’s not.

• Optimized marketing costs — by making better informed decisions about your marketing spend.

• Marketing confidence — less marketing guesswork and hunches, based on a much clearer picture of website visitor behavior, acquisition channels, and goal conversions.

• Improved B2B lead generation — for example, via B2B website visitor identification and tracking.

• Content marketing improvements — driven by fresh insights into what content is working well, and what needs improvement.

• Improved social media marketing ROI — based on a clear analysis of which social marketing channels are providing real business value, not just vanity metrics.

Web Analytics Services for Data-Driven Marketing 

My website analytics consulting services include any combination of the following:

• Creating a website metrics measurement plan that fits your business goals and objectives
• Google Analytics and Google Search Console (GSC) audit services
• Setting up or reviewing Google Analytics 4 (GA4) settings
• Google Analytics for WordPress websites
• Google Analytics for Squarespace, Wix, Weebly, and other cloud-based website builders
• Implementing data sharing between Google Analytics, Google Ads, and Google Search Console
• Website goal conversion setup and measurement
• Goal funnels and conversion funnels
• Website visitor analyses, including acquisition channels, content consumption, and engagement
• Marketing campaign analytics consulting
• Custom digital campaign tagging and tracking (e.g., UTM tags for email and social campaigns)
• Ecommerce analytics tracking
• Social media ROI analysis
• Google Analytics event tracking
• Custom Google Analytics reports and dashboards
• SEO analysis using both Google Analytics and Google Search Console
• Inbound marketing consulting
• Content marketing analytics
• GA4 and GSC basic training
• White label Google Analytics consulting support (e.g., for marketing agencies)

Move Forward with Better Website Analytics Insights

Website analytics data can look like a confusing mass of numbers if you don’t unlock the available insights to make meaningful improvements to your website, content, and marketing campaigns.

In addition to outsourced Google Analytics support, I help companies implement the marketing improvements identified by the insights gained.

Follow-on support activities can involve your inbound marketing and content marketing programs, SEO improvements, website improvements, and other areas.