Industry Vertical Marketing

Every industry vertical is unique, with specific products and services, terminology, sales and marketing channels, trade media, etc.

But at a higher level, many industry vertical markets share common marketing challenges related to developing an overall strategy, creating awareness and demand, communications, positioning, and differentiation.

Industry Vertical Marketing Experience

Through iBeam projects and elsewhere, I’ve worked in many B2B, B2C, and B2G industry verticals over the years, including:

– Healthcare business consulting

– Specialty medical services

– Consumer services

– B2C Ecommerce

– B2B Ecommerce

– Healthcare information security

– Customer experience analytics

– Electric vehicle / motive power applications

– Automotive customer experience / customer journey mapping (CJM)

– Automotive digital sales channels

– Insurance ecosystem software (SaaS)

– Law enforcement software and security solutions

– Marketing agency client digital analytics

– Multimedia creative agencies

– Traditional manufacturing

– Non-profit corporations

– Cloud-based application and information security services (SaaS)

– Critical infrastructure protection / cybersecurity

– Networking and telecom infrastructure

B2B Industry Vertical Marketing

Getting deeper into a specific industry vertical is one of the fun and interesting aspects of marketing. This is especially true in the world of B2B industry vertical marketing. 

If you’re in any of the B2B industry verticals mentioned above, or perhaps something different, let’s talk about your specific marketing challenges.

B2B Lead Generation Resources

Also, if B2B lead generation is a primary focus for you, and you want to learn more about how to use your company website to find leads for your sales team, be sure to check out this post on website visitor tracking software, and also this post on how Google Analytics can help with website-based lead generation

B2B Marketing Whitepaper Offer

A good, convincing customer success story or case study is a powerful tool in the B2B sales and marketing toolbox. Click the image below to reach a page where you can get a free marketing whitepaper on the topic of writing B2B customer case studies. It’s an immediate PDF download from there… no email registration required. 

Ready to Learn More?

If you’re looking for an industry vertical marketing consultant in southeast Michigan, including Ann Arbor and Metro Detroit, we can easily meet to discuss your project.

If we’re further apart geographically, let’s connect via email, phone, or web conferencing tool to start the conversation. 

Blog Highlights

Google Analytics for B2B

B2B website owners always want to know who is visiting their site. This post explains some of the ways we can learn this.

SEO Content Planning

Learn about SEO content planning based on keyword research. This post explains some of the tools and processes.

Google SEO Tools

Google offers a tremendous range of free tools for SEO. This post introduces over a dozen of them, plus extras.

B2B Website Visitor Tracking

This post introduces why B2B sales teams want this, and introduces several software vendors providing these tools.

A Google Analytics Audit

Learn how to do a good basic audit of a Google Analytics setup here. A top-to-bottom review of a live website.

Michigan Marketing Firms

Looking for a Michigan-based marketing partner? This post goes into detail about marketing companies in Michigan.