iBeam Marketing Consulting Services

Industry Vertical Marketing

Every industry vertical is unique, with specific products and services, terminology, sales and marketing channels, trade media, etc.

But at a higher level, many industry vertical markets share common marketing challenges related to developing an overall strategy, creating awareness and demand, communications, positioning, and differentiation.

Industry Vertical Marketing Experience

Through iBeam projects and elsewhere, I’ve worked in many B2B, B2C, and B2G industry verticals over the years, including:

– Healthcare business consulting

– Specialty medical services

– Consumer services

– B2B and B2C Ecommerce

– Healthcare information security

– Customer experience analytics

– Electric vehicle / motive power applications

– Automotive customer experience / customer journey mapping (CJM)

– Automotive digital sales channels

– Insurance ecosystem software (SaaS)

– Law enforcement software and security solutions

– Marketing agency client digital analytics

– Multimedia creative agencies

– Traditional manufacturing

– Defense and military manufacturing

– Non-profit corporations

– Cloud-based application and information security services (SaaS)

– Critical infrastructure protection / cybersecurity

– Networking and telecom infrastructure

B2B Industry Vertical Marketing

Getting deeper into a specific industry vertical is one of the fun and interesting aspects of marketing. This is especially true in the world of B2B industry vertical marketing.

If you’re in any of the B2B industry verticals mentioned above, or perhaps something different, let’s talk about your specific marketing challenges. 

b2b marketing concept

B2B Lead Generation Resources

Also, if B2B lead generation is a primary focus for you, and you want to learn more about how to use your company website to find leads for your sales team, be sure to check out this post on website visitor tracking software, and also this post on how Google Analytics can help with website-based lead generation

Leadfeeder is one vendor that fits into this category of lead gen tools. See their free trial offer below.

leadfeeder free trial promotion
Please note: iBeam is an affiliate partner for Leadfeeder.

B2B Marketing Whitepaper Offer

A good, convincing customer success story or case study is a powerful tool in the B2B sales and marketing toolbox. Click the image below to reach a page where you can get a free marketing whitepaper on the topic of writing B2B customer case studies

It’s an immediate PDF download from there… no email registration required. 

Blog Highlights

B2B Website Visitor Tracking

This post introduces ways to leverage B2B websites for discovering sales leads, including software tools that can help.

Google Analytics for B2B

B2B website owners always want to know who is visiting their site. This post explains some of the ways we can learn this.

B2B Marketing Automation

Marketing automation tools have visitor tracking capabilities that help boost lead generation. This post takes a closer look.

Affordable SEO Tools

Not all paid SEO software is very expensive. This post explores several of the more budget-friendly SEO tools available.

SEO Content Optimization

Content optimization is critical to effective on-page SEO. This post looks at some of the tools available to help SEO writers.

WordPress Visitor Analytics

WordPress has great options available for tracking visitor activity. This post explores good plugins for adding site analytics.