Industry Vertical Marketing
Every industry vertical is unique, with specific products and services, terminology, sales and marketing channels, trade media, etc.
But at a higher level, many industry vertical markets share common marketing challenges related to developing an overall strategy, creating awareness and demand, communications, positioning, and differentiation.
Industry Vertical Marketing Experience
Through iBeam projects and elsewhere, I’ve worked in many B2B, B2C, and B2G industry verticals over the years, including:
– Healthcare business consulting
– Specialty medical services
– Consumer services
– B2B and B2C Ecommerce
– Healthcare information security
– Customer experience analytics
– Electric vehicle / motive power applications
– Automotive customer experience / customer journey mapping (CJM)
– Automotive digital sales channels
– Insurance ecosystem software (SaaS)
– Law enforcement software and security solutions
– Digital analytics for marketing agency clients
– Multimedia creative agencies
– Traditional manufacturing
– Defense and military manufacturing
– Non-profit corporations
– Cloud-based application and information security services (SaaS)
– Critical infrastructure protection / cybersecurity
– Networking and telecom infrastructure
B2B Industry Vertical Marketing
Getting deeper into a specific industry vertical is one of the fun and interesting aspects of marketing. This is especially true in the world of B2B industry vertical marketing.
If you’re in any of the B2B industry verticals mentioned above, or perhaps some other B2B segment, let’s talk about your specific marketing challenges.
B2B Website Lead Generation Resources
If B2B lead generation is a primary focus for you and you want to learn more about how to use your company website to find leads for your sales team, be sure to check out this post on website visitor tracking software, and also this post on how Google Analytics can help with website-based lead generation.
This blog post category archive on website visitor tracking topics and tools may also be helpful.
B2B Account-Based Marketing (ABM) Support
Account-based marketing, or just ABM for short, is a favored marketing and sales strategy in B2B industries today.
Learn more here about how ABM is enabled by B2B website visitor tracking tools.
For a vendor-specific example, also see how Leadfeeder supports ABM to help B2B businesses grow.
Leadfeeder is a highly regarded vendor of B2B website lead generation and ABM tools.
See their free trial offer below.
B2B Marketing Whitepaper Offer
A good, convincing customer success story or case study is a powerful tool in the B2B sales and marketing toolbox. Click the image below to reach a page where you can get a free marketing whitepaper on the topic of writing B2B customer case studies.
It’s an immediate PDF download from there — no email registration required.
Blog Highlights
B2B Website Visitor Tracking
This post introduces ways to leverage B2B websites for discovering sales leads, including software tools that can help.
Google Analytics for B2B
B2B website owners always want to know who is visiting their site. This post explains some of the ways we can learn this.
B2B Marketing Automation
Marketing automation tools have visitor tracking capabilities that help boost lead generation. This post takes a closer look.
Affordable SEO Tools
Not all paid SEO software is very expensive. This post explores several of the more budget-friendly SEO tools available.
SEO Content Optimization
Content optimization is critical to effective on-page SEO. This post looks at some of the tools available to help SEO writers.
WordPress Visitor Analytics
WordPress has great options available for tracking visitor activity. This post explores good plugins for adding site analytics.
