Marketing Consulting Services

Marketing Consulting for Business Success 

iBeam provides marketing consulting services to small and mid-sized organizations in need of professional-grade outside marketing support.

Through iBeam, David delivers a blend of analytical and creative skills that combine to help businesses grow and thrive. 

marketing consulting and planning

Marketing Services - Contents

A Digital Marketing Consulting Focus

At iBeam, my primary focus is on the ‘digital’ aspects of modern marketing: websites and web analytics, search engine optimization (SEO), and quality content for websites, blogs, etc.

Some of this is often called content marketing and/or inbound marketing. 

And many elements definitely qualify as online marketing and internet marketing.

Of course, there’s often a social media marketing element to this as well.

But whatever we call it, it’s all about helping your target customers discover you, trust you, and choose to do business with you instead of your competition. 

Much of my marketing consulting client work today includes a significant ongoing digital analytics component to enable marketing measurement as well as content and marketing campaign performance improvements. 

I also offer customized Google Analytics consulting and training for any clients who want extra help here.

The iBeam Marketing Consulting Toolbox

iBeam’s marketing consulting services include:

Marketing Performance and ROI Measurement

  • Identifying, implementing, and tracking core marketing performance metrics
  • Website performance analysis via Google Analytics and other tools
  • E-commerce performance analysis and tracking
  • Customized performance dashboards and reports

Marketing Promotion and Demand Generation

Marketing Communications

  • Development of core marketing messages and communications elements
  • Collateral strategy and implementation support
  • Website strategy and implementation support
  • Email marketing
  • WordPress website development and support
  • Marketing content writing and editing
  • Custom photography and image editing services
  • B2B customer case studies and success stories
  • Media and analyst relations
  • Social media planning and support
  • Press release writing, editing, and distribution
  • Bylined / contributed articles for trade media placement
  • Repurposing existing content for new target applications or industry verticals
  • Benchmarking competitive marcomm efforts

Website Development and Support

(Also see WordPress Website Services for more details.)

  • WordPress CMS installation and setup
  • Website theme options and selection
  • Site mapping / structure
  • Content development and updates
  • Image options and selection
  • Custom photography
  • Photo and video editing
  • Social media integration
  • Website performance and usability testing
  • Google Analytics integration and testing
  • Ongoing site maintenance
  • Ongoing content updates / refreshes

Marketing Agency Support

  • Liaison and coordination with outside marketing agencies
    • Graphic designers
    • Website designers
    • Public relations firms
    • Ad agencies
    • Other marketing/consulting resources
  • Marketing project management support
  • Sourcing and qualifying outside marketing firms and skills
  • Assisting marketing agencies with analytics needs

Other Marketing Consulting Services

While digital online marketing is certainly the main iBeam focus, I can also provide the following services.

Marketing Strategy and Tactics

  • Overall marketing plan development and refinement
  • Budget analysis and allocation assessment
  • Internal and external marketing resource planning
  • Alignment with field sales, channels, and overall corporate objectives

Target Market Analysis

  • Analysis of target market characteristics, market sizing, etc.
  • Profiling your ideal target customer(s)
  • Identification and analysis of competitors and potential partners
  • Independent review of existing market assumptions and analyses

Financial Marketing

  • Analysis of your solution’s financial benefits: ROI, NPV, IRR, payback timing, etc.
  • Custom Excel spreadsheet models
  • Financial justification case studies
  • Other financial marketing and sales collateral

Sales-Specific Support

  • Customized sales collateral
  • Target account analysis
  • Account-based marketing support
  • Marketing support for inside sales initiatives

Ready to Learn More?

If you’re looking for a digital marketing consultant in southeast Michigan, including Ann Arbor and Metro Detroit, we can easily meet to discuss your project goals and requirements.

If we’re further apart geographically, let’s connect via email, phone, or web conferencing tool to start the conversation. 

B2B Marketing Whitepaper Offer

Click the image below to reach a page where you can get a free iBeam whitepaper on the topic of writing B2B customer case studies. It’s an immediate PDF download from there… no email registration required. 

Blog Highlights

SEO Audit Example

This post shows how to conduct an SEO audit using Google Search Console, a powerful free tool available to everyone.

Google SEO Tools

Google offers a tremendous range of free tools for SEO. This post introduces over a dozen of them, plus extras.

SEO Content Planning

Learn about SEO content planning based on keyword research. This post explains some of the tools and processes.

B2B Website Visitor Tracking

This post introduces why B2B sales teams want this, and introduces several software vendors providing these tools.

Google Analytics for B2B

B2B website owners always want to know who is visiting their site. This post explains some of the ways we can learn this.

Michigan Marketing Firms

Looking for a Michigan-based marketing partner? This post goes into detail about marketing resources in Michigan.