iBeam Marketing Consulting Services

Marketing Consulting Services

Marketing Consulting for Business Success 

iBeam provides marketing consulting services to small and mid-sized organizations in need of professional-grade outside marketing support.

Through iBeam, David delivers a blend of analytical and creative skills that combine to help businesses grow and thrive. 

marketing consulting and planning

Marketing Services - Contents

A Digital Marketing Consulting Focus

At iBeam, my primary focus is on the ‘digital’ aspects of modern marketing: websites and web analytics, search engine optimization (SEO), and quality content for websites, blogs, etc.

Some of this is often called content marketing and/or inbound marketing. 

And many elements definitely qualify as online marketing and internet marketing.

Of course, there’s often a social media marketing element to this as well.

But whatever we call it, it’s all about helping your target customers discover you, trust you, and choose to do business with you instead of your competition. 

Much of my marketing consulting client work today includes a significant ongoing digital analytics component to enable marketing measurement as well as content and marketing campaign performance improvements. 

I also offer customized Google Analytics consulting and training for any clients who want extra help here.

The iBeam Marketing Consulting Toolbox

iBeam’s marketing consulting services include:

Marketing Performance and ROI Measurement

  • Identifying, implementing, and tracking core marketing performance metrics
  • Website performance analysis via Google Analytics and other tools
  • E-commerce performance analysis and tracking
  • Customized performance dashboards and reports

Marketing Promotion and Demand Generation

Marketing Communications

Website Development and Support

(Also see WordPress Website Services for more details.)

Marketing Agency Support

  • Liaison and coordination with outside marketing agencies
    • Graphic designers
    • Website designers
    • Public relations firms
    • Ad agencies
    • Other marketing/consulting resources
  • Marketing project management support
  • Sourcing and qualifying outside marketing firms and skills
  • Assisting marketing agencies with analytics needs

Other Marketing Consulting Services

While digital online marketing is certainly the main iBeam focus, I can also provide the following services.

Marketing Strategy and Tactics

  • Overall marketing plan development and refinement
  • Budget analysis and allocation assessment
  • Internal and external marketing resource planning
  • Alignment with field sales, channels, and overall corporate objectives

Target Market Analysis

  • Analysis of target market characteristics, market sizing, etc.
  • Profiling your ideal target customer(s)
  • Identification and analysis of competitors and potential partners
  • Independent review of existing market assumptions and analyses

Financial Marketing

  • Analysis of your solution’s financial benefits: ROI, NPV, IRR, payback timing, etc.
  • Custom Excel spreadsheet models
  • Financial justification case studies
  • Other financial marketing and sales collateral

Sales-Specific Support

  • Customized sales collateral
  • Target account analysis
  • Account-based marketing support
  • Marketing support for inside sales initiatives

B2B Marketing Whitepaper Offer

Click the image below to reach a page where you can get a free iBeam whitepaper on the topic of writing B2B customer case studies. It’s an immediate PDF download from there… no email registration required. 

Blog Highlights

Affordable SEO Tools

Not all paid SEO software is very expensive. This post explores several of the more budget-friendly SEO tools available.

SEO Content Optimization

Content optimization is critical to effective on-page SEO. This post looks at some of the tools available to help SEO writers.

WordPress Visitor Analytics

WordPress has great options available for tracking visitor activity. This post explores good plugins for adding site analytics.

B2B Website Visitor Tracking

This post introduces ways to leverage B2B websites for discovering sales leads, including software tools that can help.

Google Analytics for B2B

B2B website owners always want to know who is visiting their site. This post explains some of the ways we can learn this.

Marketing Automation

Marketing automation tools have visitor tracking capabilities that help boost lead generation. This post takes a closer look.