What personal information do we collect from the people that visit this website?
When registering or requesting information on our site, you may be asked to enter your name, email address, and/or other details to help us serve you.
We never ask for credit card numbers.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. Visitor comments may be checked through an automated spam detection service.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
To assist with sending you requested information, we use MailChimp to collect and store your email address. MailChimp outlines their use of your personal data and any anonymized data at https://mailchimp.com/legal/privacy/. You may opt out of the collection of your data by unsubscribing (e.g., through options provided at the bottom of emails we send you via MailChimp).
When do we collect information?
We collect information from you when you register on our site, subscribe to a newsletter or other content offer, respond to a survey, fill out a form, surf the website or use certain site features, or otherwise enter information on our site.
How do we use your information?
We may use the information we collect from you in the following ways:
- To improve our website in order to better serve you
- To send emails regarding our services or your topics of interest
- To provide articles and information
How do we protect your information?
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all information you supply through this website is encrypted via Secure Socket Layer (SSL) technology. We also use two-factor authentication when logging in to administer this website.
Do we use ‘Cookies’?
We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since all browsers are a little different, look at your web browser’s Help Menu to learn the correct way to modify your cookie settings.
If you turn cookies off, it may affect the user experience on parts of this website.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
Also see the section on Google and its cookies further below.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide you with advance notice and gain your consent. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include, reference, or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
We use Google Analytics to record information about the pages a user has seen, for example, the URL of the page, time of day, device used, etc. The information that we collect is anonymized and sent to Google Analytics for analysis.
Google Analytics cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Google Analytics mainly uses first-party cookies to report on visitor interactions on this website. Users may disable cookies or delete any individual cookie. Learn more.
In addition, Google Analytics supports an optional browser add-on that – once installed and enabled – disables measurement by Google Analytics for any site a user visits. Note that this add-on only disables Google Analytics measurement.
Google Analytics also collects Internet Protocol (IP) addresses to provide and protect the security of the service and to give website owners a sense of which country, state, or city in the world their users come from (also known as ‘IP geolocation’).
Cookies used: _ga, _gat, _gd, _gid, ads/ga-audiences, collect
We have also implemented Demographics and Interests Reporting in Google Analytics (non-PII data).
Users can set preferences for how Google advertises to you using the Google Ad Settings page. See this page on Google advertising technologies for more information. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page.
California Online Privacy Protection Act
Learn more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
You can change your personal information by updating your email contact or account details, if applicable.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify our registered email contacts (via email) within 7 business days of our becoming aware of such a breach.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries and/or other requests or questions.
- Market to our mailing list or continue to send emails to our website visitors after an original transaction or information request has occurred.
To be in accordance with CAN-SPAM, we agree to:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical or postal mailing address of our business.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe or modify preferences by using the link(s) at the bottom of each email.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register an account on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
Google Analytics user data is retained for 26 months.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
iBeam Marketing Consulting Services, LLC
2075 W. Stadium Blvd. #3285
Ann Arbor, MI 48106