SEO Consulting — Search Engine Optimization

I use powerful tools, including Google Search Console, Bing Webmaster Tools, and other professional SEO software to analyze the overall health of websites and their status in the eyes of search engines. 

iBeam website SEO audits include important factors such as website structure, mobile usability, page loading speeds, and other technical factors that impact SEO. 

Related: For doing your own audit work, see this post covering several popular paid SEO audit tools options.

On-Page SEO and Keyword Analysis

This includes any or all of the following:

• Analyzing specific website content (pages or posts) for potential SEO improvements.

• Reviewing target keyword combinations to determine how your pages perform for specific searches. Rank tracking and keyword research also often reveal new opportunities for keywords that drive decent search volumes but still have lower search competition.

• Organic SEO keyword difficulty and search volume analysis. 

• Advanced keyword analysis, including Keyword Golden Ratio assessments for faster ranking opportunities, and competitor keyword gap analysis. 

• Making SEO content improvements where needed, as described further below.   

I use SEO PowerSuite for project organization, keyword and competition analysis, site audits, and content analysis. It’s a good suite of SEO tools if you want to try it out yourself.

The number and quality of your website’s backlinks (incoming links from other web properties) are important for SEO purposes.

They help search engines score the quality and authority of your website content, and are therefore important ranking factors for SEO. 

I use tools to build a backlink profile and assess the quality of those incoming links. This analysis may even find some low-quality backlinks that should either be removed or disavowed.

It’s also possible to analyze backlinks for your key competitors to assess where you stand vs. competition and where you may be able to gain some relatively easy backlinks.  

WordPress is the world’s most popular content management system (CMS) and has good SEO features when configured properly. There are also good plugins to make WordPress SEO even easier.

First among these is the Yoast SEO plugin. 

I use Yoast and recommend it for my clients’ WordPress websites. I will help you configure your WordPress + Yoast environment for SEO performance. This includes using the plugin’s features on a per-page and per-post level for immediate on-page SEO improvements.   

Here’s an example of Yoast’s on-page SEO analysis.

In-house marketing resources are often fairly good at writing new content, when they have the time to get to it. They may even have outside agency or freelance writers helping them.

But what’s often missed is the opportunity to write with both the human reader and search engine optimization performance in mind. Fortunately, it’s possible to do both without sacrificing readability or resorting to gimmicks.

That’s where I can help.

I’ll review your existing content and then improve it for SEO performance. And I’ll do this with a light touch, never forgetting that the human reader, not a search engine robot, is always our most important audience. 

SEO consulting and content development truly go hand-in-hand. iBeam’s SEO content planning services help clients strategize and develop entirely new content that impresses customers and prospects while also boosting organic search rankings and incoming traffic. 

From website pages, articles, and blog posts, to white papers, case studies, and e-books, we can work together to develop and promote new, high-value content that improves your search engine rankings and domain authority.  

We can also consider the advantages and disadvantages of using AI content writing tools, including some of the better AI writing tools for long-form content that may work well for you.