iBeam Marketing Consulting Services

SEO Consulting - Search Engine Optimization

SEO Consulting Services:

Increase Website Traffic and Customer Growth by Improving Your Search Engine Rankings and Visibility

SEO Consulting Services - Process

SEO Services Summary

See the discussion further below for more details, but here are the main SEO services available from iBeam:

  • Website SEO Audits
  • SEO Content Analysis and Improvements (On-Page SEO)
  • Keyword Analysis
  • SEO Competition Analysis
  • New Content Development
  • Backlink Profile Analysis
  • Link Building Recommendations
  • WordPress SEO Consulting
  • White-Hat SEO Approach

Why Hire an SEO Consultant?

It’s probably safe to say…

Your website serves as the main marketing and communications hub for your business or organization. It’s a primary marketing component for convincing potential customers to engage further and do business with you.

For many websites, the visitor traffic driven by organic search engine activity is simply the highest quality ‘non-direct’ traffic they receive. We can easily see this in web analytics, e.g., Google Analytics reporting for the site.

Use SEO to Drive Website Traffic, Demand, and Authority

Organic traffic from Google and other search engines often beats other traffic sources in terms of website traffic volume and engagement factors, including conversion metrics such as email signups, contact forms submitted, and telephone inquiries. 

SEO often beats pay-per-click (PPC) ads, social media marketing, email marketing, and other digital advertising channels for overall marketing ROI. 

SEO is also an integral part of establishing your firm as a visible authority on important product and service solution topics. 

SEO marketing can build your website traffic, authority, lead flow, and revenues. 

A good SEO consultant can be a major help.

(Note: Also see this related post on Google SEO Tools.)

As a Michigan SEO consultant based in Ann Arbor, I provide a range of SEO consulting services outlined below. If you’re looking for a Michigan or metro Detroit SEO consultant or small agency, iBeam may be a great fit for you.
 

Website SEO Audits

I use powerful tools, including Google Search Console, Bing Webmaster Tools, and other professional SEO software to analyze the overall health of websites and their status in the eyes of search engines. iBeam website SEO audits include important factors such as website structure, mobile usability, page loading speeds, and other technical factors that impact SEO. 

On-Page SEO and Keyword Analysis

This includes any or all of the following:

  • Analyzing specific website content (pages or posts) for potential SEO improvements.
  • Reviewing content structure, quality, and readability.
  • Reviewing target keyword combinations to determine how your pages perform for specific searches. Rank tracking and keyword research also often reveal new opportunities for keywords that drive decent search volumes but still have lower search competition.
  • Organic keyword difficulty and volume analysis. 
  • Advanced keyword analysis, including Keyword Golden Ratio assessments for faster ranking opportunities, and competitor keyword gap analysis. 
  • Making content improvements where needed, as described further below.   

Backlink Profile Analysis

The number and quality of your website’s backlinks (incoming links from other web properties) are important for SEO purposes.

They help search engines score the quality and authority of your website content, and are therefore important ranking factors for SEO. 

I use tools to build a backlink profile and assess the quality of those incoming links. This analysis may even find some low-quality backlinks that should either be removed or disavowed.

It’s also possible to analyze backlinks for your key competitors to assess where you stand vs. competition and where you may be able to gain some relatively easy backlinks.  

WordPress SEO Consulting

WordPress is the world’s most popular content management system (CMS) and has good SEO features when configured properly. There are also good SEO plugins to make WordPress SEO even easier.

First among these is the Yoast SEO plugin

I use Yoast and recommend it for clients’ WordPress websites. I will help you configure your WordPress + Yoast environment for SEO performance. This includes using the plugin’s features on a per-page and per-post level for immediate on-page SEO improvements.   

SEO Content Updates

In-house marketing resources are often fairly good at writing new content… when they have the time to get to it. They may even have outside agency or freelance writers helping them.

But what’s often missed is the opportunity to write with *both* the human reader and search engine optimization performance in mind. Fortunately, it’s possible to do both without sacrificing readability or resorting to gimmicks.

That’s where iBeam can help.

I’ll review your existing content and then improve it for SEO performance. And I’ll do this with a light touch, never forgetting that the human reader, not a search engine robot, is always our most important audience. 

New Content Development

SEO consulting and content development truly go hand-in-hand. iBeam’s SEO content planning services help clients strategize and develop entirely new content that impresses customers and prospects while also boosting organic search rankings and incoming traffic. 

From website pages, articles, and blog posts, to white papers, case studies, and e-books, we can work together to develop and promote new, high-value content that improves your search engine rankings and domain authority.  

Benefits for Inbound and Outbound Marketing

Improved and new website content is of course highly useful for on-page SEO improvements and inbound marketing.

It can also be great for your outbound sales efforts as well.

For example, a piece of high-authority content can easily be dual-purposed in B2B marketing. It can serve as a convincing piece of marketing collateral for your outside sales team, while also boosting your on-page SEO value and website authority.

It’s a win-win for both inbound and outbound marketing. These benefits can be multiplied further if you’re also able to use the marketing content for public relations / PR outreach, social media marketing, and email marketing campaigns.   

B2B Lead Generation Tip: To amplify your SEO efforts and B2B inbound marketing even further, consider using software tools that help turn website visitor traffic into actionable sales leads. And learn more about using Google Analytics for B2B lead generation also.

Link Building (Off-Page SEO)

Having high-quality content on your website is the base requirement for earning links from other high-quality and high-authority websites. As mentioned above, building an impressive backlink profile over time is the essential part of search engine optimization known as ‘off-page’ SEO.

I’ll use professional SEO tools to assess your website’s current backlink profile and identify quality targets for backlink requests and placements. With time and effort, off-page SEO can complement on-page SEO content improvements and boost your organic search rankings.  

Earned Media Placements

As part of link-building research and outreach, we can also look for legitimate industry media sites that may be interested in publishing or referencing your content.

Placements within high authority 3rd-party sites give you exposure to an expanded audience and build your brand and inbound website traffic. They can also result in high-quality backlinks that further help your backlink profile and SEO. 

Social media marketing can also play an important role here by exposing your content and brand to a wide audience, earning you further recognition by high-authority influencers.

‘White Hat’ SEO Only

I don’t use SEO tricks and gimmicks (known as ‘Black Hat’ SEO tactics) that can result in short-term search ranking improvements but then backfire, causing dramatic website visibility (ranking) problems due to Google penalties and search algorithm updates. 
 
iBeam SEO consulting is all about using legitimate, White Hat SEO techniques and tactics to help drive more visitor traffic to your website. 

Ready to Learn More?

If you’re looking for an SEO consultant in southeast Michigan, including Ann Arbor and Metro Detroit, we can easily meet to discuss your project goals and requirements.

If we’re further apart geographically, let’s connect via email, phone, or web conferencing tool to start the conversation. 

Blog Highlights

SEO Audit Example

This post shows how to conduct an SEO audit using Google Search Console, a powerful free tool available to everyone.

Google SEO Tools

Google offers a tremendous range of free tools for SEO. This post introduces over a dozen of them, plus extras.

SEO Content Planning

Learn about SEO content planning based on keyword research. This post explains some of the tools and processes.

A Google Analytics Audit

Learn how to do a good basic audit of a Google Analytics setup here. A top-to-bottom review for a live website.

Google Analytics for B2B

B2B website owners always want to know who is visiting their site. This post explains some of the ways we can learn this.

Michigan Marketing Firms

Looking for a Michigan-based marketing partner? This post goes into detail about marketing resources in Michigan.