Leadfeeder Reviews, Demos, and Alternatives

Customer Review and Demo Videos, Plus Competitors  

This post discusses how Leadfeeder works as a website visitor tracking tool to identify sales leads, using customer and vendor-provided video reviews and demonstrations to illustrate key points and benefits.

Also provides links to related material, including several Leadfeeder competitors for B2B lead generation based on website visitor traffic.

leadfeeder software reviews

Last Updated: Apr 9, 2020

Article Contents

Leadfeeder Introduction

B2B Website-Based Lead Generation from the Nordics

Leadfeeder is a prominent software vendor focused on identifying and tracking B2B website visitors.

Founded in 2012 in Helsinki, Finland, Leadfeeder is a top competitor in the Nordic region, across Europe more generally, and now in the US as well.

See the video below for a quick overview of the Leadfeeder solution.

Leadfeeder Intro Video

Disclosure: I’m an affiliate partner for Leadfeeder and some other software vendors mentioned below. I may receive compensation for software purchases made after clicking vendor links within this post. Just wanted you to know that. Thanks for your support!

Leadfeeder Demo Videos and User Feedback

For my software vendor review posts, I first look for review videos provided by actual end-users of the software. End users are my top priority, followed by vendor partners (e.g., marketing agencies), and then vendor-produced videos where I think those add value in this context. 

I found a few helpful videos and summarize them below for reader convenience.

My goal here is to cut through much of the YouTube clutter and curate the best video content available from Leadfeeder reviewers and demo providers.

Like other vendors, Leadfeeder has their own YouTube channel. It currently has over 270 subscribers and 85 videos as of early April 2020.

Leadfeeder Reviews and Demo Videos

Software Overview 

This vendor video (April 2019) does a good job of describing how Leadfeeder works. It covers the core Leadfeeder product capabilities plus some optional add-on features that will be useful for many users.

(I also give the Leadfeeder creative team a few bonus points for the catchy background music on these next two videos.)   

Key points and video timeline markers include:

  • Lead sorting by quality score (a lead scoring feature)      (0:45)
  • Visitor filtering features (to filter out non-useful traffic)      (1:10)
  • Email notifications and other triggers      (2:10)
  • Visiting company details / firmographic info      (2:30)
  • Leadfeeder Contacts (contact database of actual people)      (2:43)
  • Visit details, including source and click path insights      (3:10)
  • Booster Script to track multiple people from the same company      (3:20)
  • CRM data synchronization      (3:45)
  • Hiding companies to optimize monthly lead quota / budget      (4:15)
  • Integration with LinkedIn Sales Navigator      (4:25)
  • MailChimp integration for data at individual people level      (4:32)
  • Leadfeeder admin functions      (4:55)

This vendor-provided video is one of the better demos for understanding how Leadfeeder works, including a few useful options.

Leadfeeder Product Intro – Shorter Version 

A shorter (3-minute) video overview and starter guide is available here.

Leadfeeder User Review – Solo Consultant

This 6-minute Leadfeeder review from independent consultant Paul shows that tracking website visitors can be useful even for very small B2B businesses.

Paul shows how he integrates Leadfeeder with Pipedrive (CRM) and also MailChimp for his email outreach efforts.

Other product highlights include:

  • Custom filters (e.g., for specific pages visited)
  • Deeper visitor insights as a result of Leadfeeder’s MailChimp integration
  • Customizable email notifications, including real time alerts

It looks like Paul is getting good value from his Leadfeeder setup, and is using it well to maximize his productivity for new business development. That’s key for small businesses with limited sales and marketing staff, and especially for solo operations like Paul’s consulting business.

(Tip: You may need to crank up the volume quite a bit on this one.)

This video demonstrates some of Leadfeeder’s key features, with an emphasis on Pipedrive (CRM) and MailChimp integrations.  

Leadfeeder User Insights – Digital Marketing Agency

In this video, KPS Digital Marketing provides a peek at how they use Leadfeeder within their marketing agency. 

The highlight of this video is the discussion about visitor click path insights for one of their converted leads, starting at the 4:25 mark.

I start the video below at the 1:17 mark, just to jump right into the main discussion points.

A digital marketing agency uses Leadfeeder for business development. They leverage visitor click-path insights and other core Leadfeeder capabilities.  

Leadfeeder Review – Digital Marketing Consultant

The video below, from Mike at Specialized Digital Marketing in the US, provides another user’s inside look at Leadfeeder.

This one doesn’t go into great depth, but Mike does provide some useful insights that complement some of the other videos included in this post.

Highlights include:

  • A quick look at what ‘Leadfeeder Lite’ provides. This is the free version that trial users will default back into if they don’t move forward with a paid plan. Of course, functionality is limited with Leadfeeder Lite, but some users will still find it to be useful.
  •  A review of the wide range of company data provided. Sometimes it’s a pretty full company profile; in other cases it’s rather limited. It all depends on what Leadfeeder has or can find based on the visitor’s IP address.
  • CRM integrations with webCRM and Pipedrive. (This video is from late summer 2016, so be sure to check Leadfeeder’s website for the latest native integrations available.)
  • Examples of LinkedIn data available.
  • Discussion of subscription options and cost/benefit for lead generation.

I start this video at the 2:07 mark and exit after the main review wraps up at the 7:45 point.

Other Leadfeeder Customer Success Stories

These two video testimonials from the Leadfeeder YouTube channel are also worth a very quick look.

These are from digital marketing agencies located in California. No product demonstrations here… just verbal testimonials and explanations of why these firms use Leadfeeder and/or recommend them to their B2B clients.

Leadfeeder Alternatives

Competitors to Consider for Website Visitor Tracking 

Given the never-ending need for good B2B lead generation tools, Leadfeeder is not the lone option in this product category. I’ve provided logo links below to many of the main alternatives to Leadfeeder in this software segment.

Also see my vendor spreadsheet option further below under Related Posts.

*** Click on the logos below to visit the specific vendor(s) of interest ***

Also, if you’re in a Leadfeeder vs Lead Forensics evaluation mode, see this post for similar Lead Forensics reviews. Leadfeeder is a primary competitor of Lead Forensics.

Related Posts

For more on this topic, see my related posts linked below.

(All links will open in new browser tabs.)

Learn more about B2B website visitor identification and many of the top vendors providing these tools. Includes Leadfeeder and other major competitors.

Understand how Google Analytics performs basic visitor identification functions. Discusses Google Analytics’ capabilities in this area, though unexpected changes to GA in Feb 2020 have had a major impact… and not for the better for Google Analytics fans. GA users should see this post too.

Learn how to conduct a successful free software trial for website visitor tracking tools. This is general advice, no matter which software alternative you may choose to move forward with.

Finally, here’s a post on how website visitor identification vendors comply with GDPR. Leadfeeder and competing vendors have different angles for approaching this, but the news is generally good for these vendors regarding GDPR and similar data privacy laws.

Global Vendor Spreadsheet Available

I also have a master spreadsheet that helps to organize and profile various website visitor identification and tracking software solutions globally. Includes Leadfeeder and their competitors… larger and smaller. 

The 2019 version is available now, and more updates are coming in 2020. 

Hit the button below for more details.

Wrapping Up

Leadfeeder – Definitely Worth a Closer Look

If you’re looking for ways to identify B2B sales leads based on who is visiting your website, this software should certainly be on your list for exploring further. 

Leadfeeder provides all the core features required for most website visitor identification and tracking needs. Additionally, their features such as Leadfeeder Contacts, Booster Script, and seamless MailChimp integration for deeper visitor behavior insights from email campaigns give them some competitive differentiation from alternative website visitor tracking solutions.

Of course, their free trial period makes this even easier.

I plan to include more product videos and testimonials here from end-user B2B organizations, vs. vendor and partner videos. I’ll keep an eye out for more good video content from end user companies and pull those into this post as I find them.

Comments and Feedback

Have you used Leadfeeder or any competing vendor alternatives?

Drop a quick comment below if you have feedback, questions, or any other insights to add here.

Thanks for reading, commenting, and sharing with your social networks.


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B2B Website Visitor Tracking Software

Get My Complete Vendor Listing

Hello and thanks for reading…

I’ve built an Excel spreadsheet that captures key details on virtually all software products designed to help you identify and track your business-to-business website visitors.

(Many more vendors than I have room to include in this post!)

It’s based on many hours of my vendor research… and I’m happy to share it as a helpful reference item for you.

Just drop me your best email address below and I’ll send the link to the spreadsheet download page. 

The July 2019 update is available now. 

More updates to follow in 2020.

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