iBeam Marketing Consulting Services

Website Visitor Tracking Free Trials

laptop user testing website visitor tracking software
How to manage a successful free trial for website visitor tracking software   Last Updated: April 2019Many B2B firms are increasingly interested in turning their company websites into better lead generation machines. Using website visitor tracking software is one way to do this. Fortunately, most vendors in this product category provide a free trial period … Read more

Website Visitor Tracking Software

B2B visitor tracking software architecture diagram
What is website visitor tracking? This is the process of 1) identifying anonymous website visitors by performing a ‘reverse IP lookup’ on their IP address and matching this to a company or organization name, and 2) recording, analyzing, and scoring visitors’ website session activity for sales lead follow-up. Many marketing organizations use B2B website visitor … Read more