Marketing Automation and Website Visitor Tracking

marketing automation for B2B lead generation
An Important Feature for B2B Sales Lead Generation Which Marketing Automation platforms offer website visitor identification and tracking features? How do they compare against dedicated software tools built just for this purpose? This post summarizes some of my findings, along with thoughts on choosing the best visitor tracking approach for B2B marketing and sales teams. … Read more

Google Analytics and Website Visitor Tracking

google analytics vs website visitor tracking tools
Comparing Google Analytics and B2B Website Visitor Identification Tools     How does Google Analytics compare with other software tools designed specifically to help identify and track visitors on B2B websites?  This post summarizes main product features, similarities, and differences to help B2B marketing and sales teams understand how these software tools help improve lead generation. Last … Read more