B2B Customer Case Studies….. Insights and Tips: Part 1

This is the first of a series of about 3-4 posts dedicated to the topic of securing and producing business-to-business (B2B) customer case studies.  This blog series isn’t really focused so much on the mechanics of producing the written deliverable itself, but more about the insights I’ve gathered over the years about how to make the effort go more smoothly, overcome … Read more